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books:

Museum Strategy and Marketing : Designing Missions, Building Audiences, Generating Revenue and Resources

2 reviews
Neil G. Kotler, Philip Kotler

Jossey-Bass, 1998

Curator: Spice Up Your Boring Museum with Kotler!
At the intersection of marketing strategy and museum administration, this is an absolutely necessary reading for any serious museum decision-maker. Neil and Philip Kotler are world-class marketing experts, who have been cultivating a parallel interest in non-for-profit organizations since the 1970s. This book is very useful, elaborating on each stage of the development of marketing strategy, with ...

An Audience for Einstein (2006 EPPIE Award Winner)

61 reviews
Mark Wakely

Mundania Press, LLC, 2005

Courtesy of Teens Read Too
Young Percival Marlowe was a typical science geek; elderly Professor Marlowe is a Nobel Prize-winning astrophysicist who needs more time to complete all of the brilliant projects he has yet to share with the world. Unable to find a way to retrieve his own youth, Marlowe backs the project of neurosurgeon Carl Dorning, hoping but never truly believing that Dorning's revolutionary technique of ...

Captive Audience
Dave Reidy

Ig Publishing, 2009

? Captive Audience is wonderful. These stories?understated, honest and always touching?limn the many small perils that await a young man today on his way to settling in the world. This is an immensely rewarding book.??Scott Turow ?Dave Reidy?s stories remind us that even when we?re composing our Song of Everyone Else, we?re creating a distinctive Song of Ourselves, and continually gathering others into us, in a way that Walt Whitman would ...

PR 2.0: New Media, New Tools, New Audiences

3 reviews
Deirdre Breakenridge

FT Press, 2008

PR 2.0: A Must Read for PR Professionals
I have to start out by saying that I've already sent copies of PR 2.0 to most of my clients. Deirdre Breakenridge has created a manual for how PR professionals can work (and excel) within the world of social media. If PR professionals want to remain relevant in this rapidly changing world of Web 2.0, they need to embrace the opportunities that these technologies represent. I recommend starting by ...

Using Stories and Humor: Grab Your Audience (Part of the Essence of Public Speaking Series) (Essence of ...

5 reviews
Joanna Slan

Allyn & Bacon, 1997

Outstanding Book On Public Speaking
This is one of the most valuable books on public speaking that I have read. Before you buy a book on one liners, joke book or how to keep them laughing. Read this book and find out how to develop your own personal stories. I took it page by page and found that I had an amazing number of stories to develop. As she says: Your own stories will ring true. I know a CEO of a large company that ...

200 Pomegranates and an Audience of One: Creating a Life of Meaning and Influence

10 reviews
Shawn Wood

Abingdon Press, 2008

Totally Inspiring
My mom recommended this book to me and I am so glad she did. It is a book I will carry with me and go back to for inspiration and reflection. Short, simple and to the point. I loved it!!!

Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources
Neil G. Kotler, Philip Kotler, ...

Jossey-Bass, 2008

This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most ...

Public Speaking: An Audience-Centered Approach (6th Edition) (MySpeechLab Series)

8 reviews
Steven A. Beebe, Susan J. Beebe

Allyn & Bacon, 2005

The Sixth and Ever Better Edition
You can't say that the audience-centered concept used in this book was pioneered by them. After all, in the first paragraph the authors give credit to Aristotle for defining the elements of speechmaking as 'of speaker, subject and person addresed - it is the last one, the herer, that determines the speaker's end and object.' The first edition of this book, about 15 years ago, set the tone for ...

How to Write for a General Audience: A Guide for Academics Who Want to Share Their Knowledge With the World ...

4 reviews
Kathleen A. Kendall-Tackett

American Psychological Association (APA), 2007

No Rest for the Wordy
This is a fine book: it's crisp, witty, and practical. Academic writing is timid, boring, and wordy, so academics wishing to write for a general audience (also known as "normal people") need a lot of help. Kathleen Kendall-Tackett's book will help professors translate their gnarled text into lively, normal English. I bought this book out of idle curiosity---its title resembles my book How to ...

Engaging Audiences: A Cognitive Approach to Spectating in the Theatre (Cognitive Studies in Literature and ...
Bruce McConachie

Palgrave Macmillan, 2008

Engaging Audiences provides an insightful introduction to spectatorship from the perspective of cognitive studies. Using performances of several plays and a wide array of scientific evidence, McConachie examines the dynamics of conscious attention, mental concepts, empathy, emotion, and culture in theatregoing. This ground-breaking study challenges many of the current theories used to understand spectators and is a valuable resource to ...

Reaching Audiences: A Guide to Media Writing (4th Edition)

3 reviews
Jan Johnson Yopp, Kathy C McAdams

Allyn & Bacon, 2006

Great package
A book which I bought was good. Just several markers on pages but it does not problem. Package was orifessional and the book arrived in adequate time.

Presentations: How to Calm Down, Think Clearly, and Captivate Your Audience
David G. Lee, Kristie Nelson-Neuhaus

Personnel Decisions International Corp., 2003

For more than 25 years, executives, managers, and professionals have trusted David Lee to help them speak with impact. Now you can use this proven approach for your presentations! These practical suggestions help you develop and fine-tune your skills, from crafting your message to delivering it effectively. You learn how to manage your fear instead of letting it manage you, recognize and enhance your natural style, choose compelling material ...

Public Speaking: An Audience-Centered Approach (7th Edition) (MySpeechLab Series)
Steven A. Beebe, Susan J. Beebe

Allyn & Bacon, 2008

The unique, audience-centered approach of this top-selling text emphasizes that success in public speaking depends on how listeners interpret the message. Public Speaking: An Audience-Centered Approach brings theory and practice together. Its distinctive and popular approach emphasizes the importance of analyzing and considering the audience at every point in the speech making process. This model of public speaking is the foundation of the text, ...

Desperately Seeking the Audience

1 review
Ien Ang

Routledge, 1991

Invites you to think... and participate
The author has done a good job into proposing ways we don't have to remain a passive TV viewer giving ideas of the way we can make out TV programming better. The audience is what TV companies need, so we must decide what we want to see and how we want to see it. If you're interested in reading what audiences can do, this is a great starting point.

Good in a Room: How to Sell Yourself (and Your Ideas) and Win Over Any Audience

14 reviews
Stephanie Palmer

Doubleday Business, 2008

For everyone - not just sales, not just business
We don't often see everyone giving a book 5 stars - this one deserves it. The other reviewers have touched on some of the important points in the book, don't assume that you can extrapolate and get all the benefits just by reading the reviews - read, re-read, and study this book! Although the book is focused on business applications specifically sales and moving up the corporate ladder - its ...

Fresh Dialogue 8: Designing Audiences / New Voices in Graphic Design (Fresh Dialogue)

Princeton Architectural Press, 2008

Each year, the New York Chapter of AIGA brings together emerging designers for Fresh Dialogue, a panel discussion that provides a forum to present and talk about work, thoughts, and ideas. Designing Audiences takes a fresh look at graphic design through the eyes of three young designers, all of whom have embraced a media landscape dominated by user-centric social networking sites such as MySpace, Flickr, and YouTube. Playing with the notion of ...

The Citizen Audience: Crowds, Publics, and Individuals
Richard Butsch

Routledge, 2007

In this book, Richard Butsch focuses on the representation of audiences in a wide range of discourses through the twentieth century. He identifies three motifs: bad audiences depicted as crowds or isolated individuals, and good audiences as publics. All three are measured against the standard of citizenship, revealing an on-going preoccupation with the political significance of audiences in these discourses.

101 Ways to Captivate a Business Audience

2 reviews
Sue Gaulke

Amacom, 2007

Tried it out!
Extremely easy to read. Easy, step-by-step approach into public speaking with very relevant topics such as its steak and sizzle technique to keep the listeners on their feet. After my speeches nowadays, people are always walking up to me afterwards complimenting me on how great the speech was, which a chunk of it is due to this book.

Preaching on Your Feet: Connecting God and The Audience in the Preachable Moment

2 reviews
Fred R. Lybrand

B&H Academic, 2008

A must-read for preachers
What is the best way to preach? To use notes -- even to the point of reading a sermon -- or not to use notes? Fred Lybrand, a Southern Baptist preacher who seems to be cutting his own path, opts for the "not to use notes" approach in his new, useful, handy, clear book Preaching on Your Feet . I should perhaps tell my own story before I go any further. What do you think? I'm keen on hearing ...

Fictional Authors, Imaginary Audiences: Modern Chinese Literature in the Twentieth Century
Bonnie S. McDougall

The Chinese University Press, 2003

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