Suche books:   







  
Marketing Research with SPSS 10 CD (3rd Edition)
Alvin C. Burns, Ronald F. Bush

Prentice Hall, 2001 		  
  







  
  
Basic Marketing Research Using Microsoft Excel Data Analysis (2nd Edition)
Alvin C Burns, Ronald F. Bush

Prentice Hall, 2007

This book is targeted for those who need to learn the marketing research process and basic data analysis techniques. This is the first book on the market that offers a software add-in (XL Data Analyst®) designed specifically to use the power of Excel for marketing research applications. XL Data Analyst ® also features data analysis output that is exceptionally easy to understand and in professional table/report-ready format. All marketing ... 		  
  







  
  
Marketing Research and SPSS 11.0, Fourth Edition
Alvin C. Burns, Ronald F. Bush

Prentice Hall, 2002

Now ranked the #1 selling Marketing Research book, this edition returns with an abundance of new and updated exercises, coverage, and features. Most notable is a special emphasis on online marketing research. Nearly every chapter includes coverage on how the Internet and new technologies are impacting research methods, for better and for worse. A book cannot succeed on new features and topics alone. With every new edition, reviewers ... 		  
  







  
  
Marketing Research: Update Edition with SPSS 12.0 (4th Edition)
Alvin C. Burns, Ronald F. Bush

Prentice Hall, 2004 		  
  







  
  
Marketing Research with SPSS 13.0 Student Version for Windows (5th Edition)
Alvin C. Burns, Ronald F. Bush

Prentice Hall, 2005 		  
  







  
  
Marketing Research: Online Research Applications (4th Edition) Text Only
Burns Alvin C.

Pearson; Prentice Hall, 2003

Now ranked the #1 selling Marketing Research book, this edition returns with an abundance of new and updated exercises, coverage, and features. Most notable is a special emphasis on online marketing research. Nearly every chapter includes coverage on how the Internet and new technologies are impacting research methods, for better and for worse. A book cannot succeed on new features and topics alone. With every new edition, reviewers complement ... 		  
  







  
  
Basic Marketing Research: Using Microsoft Excel Data Analysis
Alvin C. Burns, Ronald F. Bush

Prentice Hall, 2004

This book is targeted for those who need to learn the marketing research process and basic data analysis techniques. This is the first book on the market that offers a software add-in ( XL Data Analyst®) designed specifically to use the power of Excel for marketing research applications , a data analysis output that is exceptionally easy to understand. Basic descriptive statistics, differences through one-way ANOVA, ... 		  
  







  
  
Marketing Research & SPSS 13.0 Student CD Pkg. (5th Edition)
Alvin C. Burns, Ronald F. Bush

Prentice Hall, 2005

Marketing Research is the global leader in marketing research because it demonstrates how to use statistical tools in an intuitive manner. This book addresses and provides information on the new industry certification program. Each copy of the fifth edition includes a SPSS 13.0 CD and annotated screen captures are thoroughly integrated within the text. 		  
  







  
  
Marketing Research1 review
Alvin C. Burns, Ronald F. Bush

Pearson US Imports & PHIPEs, 2000

Great way to learn Marketing Research
I used this book along with a Marketing Research class at Drake University. The text clearly explained the principles of marketing research and provided real-life examples. I highly recommend this book to anyone involved with Marketing. 		  
  







  
  
Marketing Research: Online Research Applications
Alvin C. Burns, Ronald F. Bush

Prentice Hall, 2003 		  
  







  




search for books
analysis, applications, marketing, microsoft, research

Impressum / about us


Suche books: