books:
Word of Mouth Marketing: How Smart Companies Get People Talking
102 reviews
Andy Sernovitz
Kaplan Business
, 2006
powerful yet quick and easy to read
As a long term fan of Andy Sernovitz's Blog many of the ideas in Word of Mouth Marketing were already known to me. The book is a portable version of the blog and I found it so useful I gifted it to my friend. Hopefully when he is done he too will pass it to someone who could benefit from Andy's wisdom.
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