marketing optimizer persuasive persuading

books:

Waiting for Your Cat to Bark?
Bryan/ Eisenberg, Jeffrey/ Davis, Lisa T. Eisenberg

Thomas Nelson Inc, 2006

Always Be Testing: The Complete Guide to Google Website Optimizer

6 reviews
Bryan Eisenberg, John Quarto-vonTivadar

Sybex, 2008

Serious marketers need this book
Watch Video Here: http://www.amazon.com/review/R31GB8LIZ6HPKQ This book has everything you need to know, and more, about how to do a/b testing that actually works for you. Serious marketers and anyone else who does any type of selling online needs to have this book memorized. Imagine if you read this book and converted 1% better? What would that mean in profit to you for an inexpensive book?

Waiting for Your Cat to Bark?
Bryan/ Eisenberg, Jeffrey/ Davis, Lisa T. Eisenberg

Thomas Nelson Inc, 2006

Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing

52 reviews
Bryan Eisenberg, Jeffrey Eisenberg, ...

Thomas Nelson, 2006

Figure out how to persuade your web visitors to become buyers.
Dogs are easily motivated to respond to stimuli. Cats aren't so cooperative. Potential buyers used to behave pretty much like dogs--responding to advertising by running out to buy a product. Even in the B2B world, a sales rep or an ad campaign could move prospects easily toward a purchase. Today, buyers prefer to make their own informed brand choices. They are as difficult to herd as, well, cats. ...

Persuasive Online Copywriting: How to Take Your Words to the Bank

22 reviews
Bryan Eisenberg, Jeffrey Eisenberg, ...

Wizard Academy Press, 2002

Excellent Book for Increaseing Online Conversions
Persuasive Copywriting is a great companion to Call to Action, also by Bryan and Jeffrey Eisenberg. Portions of the information in this book were repeated in Action, but that does not make Persuasive any less valuable to web site owners and online marketers alike. Much like my reading of Call, I have exhausted a highlighter underscoring important sections of information throughout the book. ...

Call to Action: Secret Formulas to Improve Online Results

30 reviews
Bryan Eisenberg, Jeffrey Eisenberg

Thomas Nelson, 2006

A Must-Read!
I have purchased and read a number of books about SEO, PPC and web usability -- as I manage the internet marketing campaign for our small business. We have a large PPC monthly spend & bid prices have continued to skyrocket -- so we have focused on improving our organic search results and also making our PPC campaigns more effective. But we never focused on how well our site converts -- until I ...