twenty-five advertising performance values-driven

books:

The Beloved Community: How Faith Shapes Social Justice from the Civil Rights Movement to Today

1 review
Charles Marsh

Basic Books, 2006

Beyond tolerance to compassion: that is the Church's greatest strength
We talk tolerance, as well we should, but in the church we believe in compassion - in suffering alongside the hurting - something much bigger than tolerance. We talk acceptance of those who are different, but in the Bible's record of the early church, we see not acceptance, but people becoming family with one another. Becoming a beloved community is far more difficult - and therefore more ...

Strategic Writing: Multimedia Writing for Public Relations, Advertising and More (2nd Edition)
Charles Marsh, David Guth, ...

Allyn & Bacon, 2008

God's Long Summer: Stories of Faith and Civil Rights

5 reviews
Charles Marsh

Princeton University Press, 2008

Religion, religion, religion!
There's a lot of in-bickering within the intellectual community as to the primary motivation for any particular event. People who have majored in political science will argue that politics is always the key. People who have majored in sociology will argue that it's social change that's the key. People, like myself, who have majored in religion will always seem to find that religion is the key. ...

Wayward Christian Soldiers: Freeing the Gospel from Political Captivity

5 reviews
Charles Marsh

Oxford University Press, USA, 2008

Finding Our Way Back
White, middle-class evangelicals in America have in recent years so confused the gospel with a particular brand of neo-conservative political ideology, that they have exalted patriotism to the level of idolatry, and seriously complicated the life and work of the ecumenical church worldwide, i.e., the Body of Christ. Charles Marsh offers a very readable analysis of the danger inherent in ...

Adventures in Public Relations: Case Studies and Critical Thinking
David W. Guth, Charles Marsh

Allyn & Bacon, 2004

Public Relations: A Values-Driven Approach, Cases Edition (3rd Edition)

2 reviews
David W. Guth, Charles Marsh

Allyn & Bacon, 2006

A must for any business
This book really encompasses the concept of public relations in our modern day world and addresses the need for pr in most business models. The case studies are extremely helpful in the book and give a great visualization about how this emerging field is vital to our current time. The structure and order of the concepts is much better than most of which are in marketing books and gives a more ...

Public Relations: A Values-Driven Approach (4th Edition)

3 reviews
David W. Guth, Charles Marsh

Allyn & Bacon, 2008

Needs the companion book, then 5+ stars
Guth and Marsh know what they are talking about when it comes to PR. If you are in the business or thinking about it, get this book. For excellent, clear examples, get Marsh's 'quick and not dirty guide'.

A Quick and Not Dirty Guide to Business Writing Twenty-Five Business and Public Relations Documents That ...

1 review
Charles Marsh

Prentice Hall, 1996

Great Guide for writing a variety of things
This book has excellent examples and instructions for writing resumes, news releases, memos, bad and good news letters, and more. I picked it up as a text for my journalism class, but I will definitely be keeping it for future reference.

Strategic Writing: Multimedia Writing for Public Relations, Advertising, Sales and Marketing, and Business ...

1 review
Charles Marsh, David W. Guth, ...

Allyn & Bacon, 2004

Okay for beginners, but too simplistic for pros
Students and business people who write their own communications may find the book's recipe style useful for learning how to write a particular document for the first time. However, communications professionals will likely find the material too simplistic for use as a daily reference.

Toscanini And The Art Of Orchestral Performance
Robert Charles Marsh

J. B. Lippincott Company, 1956

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