survive algumas chapter unstuck

books:

The Curse of Knowledge
Chip Heath, Dan Heath

Harvard Business Review, 2006

Impenetrable strategy statements can't unite employees behind an organization's goals, but concrete language and stories can.

Made to Stick: Why Some Ideas Survive and Others Die
Chip Heath; Dan Heath

Random House, 2007

Idéias Que Colam - Por Que Algumas Idéias Pegam E Outras Não
Chip Heath

Editora Campus, 2007

Made to Stick : Why Some Ideas Survive and Others Die
Chip; Heath, Dan Heath

Random House of Canada, Limited, 2007

Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck
Dan Heath, Chip Heath

Arrow Books Ltd, 2008

Made To Stick
Chip/ Heath, Dan/ Kahlenberg, Charles (NRT) Heath

Random House, 2007

Made to Stick (Chapter 1: Simple): Why Some Ideas Survive and Others Die

204 reviews

Random House, 2008

Gotta Stick with it
The Heath brothers have created one of the best and most memorable contributions to true marketing creativity. They utilize off-the-beaten path stories and analogies to bring their concepts to life and help the reader visualize the benefits of sticky marketing. While some reviewers have said the book was hard to get through, I'd urge you to stick with the book to the end -- and start making a ...