brand common busters mistakes

books:

Brand Busters: Seven Common Mistakes Marketers Make

10 reviews
Chris Wirthwein

Paramount Market Publishing, Inc., 2008

A Beacon for Potential Marketers
For a pre-novice - someone not yet in the scientific and technical advertising field - this book is a fantastic introduction to concepts and practices that marketers use. Not only that, but the lighthouses that Wirthwein places on the craggy rocks near the shores of successful marketing serve as bright and entertaining warnings to potential marketers. Five stars for humor, story-telling, ...