ingenious marketing understand kultur-code

books:

Social Cancer: Decoding the Archetype of Terrorism
G. Clotaire Rapaille

Tuxedo Production, 2003

A destructive force has launched an attack on all of us, regardless of age, religion, culture or nationality. The secret code for this force is "cancer". This common enemy wants to kill us and has no other project in mind. We must fight this social disease in the same way as we treat cancer, i.e., eliminating one destructive cell at a time, and accepting that there is no room for negotiation. Negotiating with cancer only gives the disease ...

The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy As They Do (in ...
Clotaire Rapaille

Ridosu Buk, 2007

Text in Korean. Illustrated with black-and-white photographs. Includes CD.

7 Secrets of Marketing in a Multi-Cultural World

3 reviews
G. Clotaire Rapaille

Executive Excellence Publishing, 2001

Perhaps Not Exactly "Secrets"
As I read this excellent book, I was reminded of what Whitman once asserted: "Do I contradict myself? Very well then, I contradict myself. I am large. I contain multitudes." If each human being is "large" and "contains multitudes", how difficult (if not impossible) it would be to grasp the nature and extent of the diversity within cultures such as families, communities, cities, and countries. ...

The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

52 reviews
Clotaire Rapaille

Broadway, 2007

Outstaanding
A truly outstanding book with grand insights into the human being and the different cultures.