advertising establishment communication biotechnology

books:

Celebrity Politics (Real Politics in America Series)
Darrell M. West, John M. Orman

Prentice Hall, 2002

This book looks at the evolution and impact of celebrity politics in the United States. It discusses how closely intertwined the worlds of politics and Hollywood have become, how celebrityhood pervades the political process?from campaigns and elections to governing, lobbying, and legislating, and the long-term implications of this trend. Chapter topics cover media image-makers, the money machine, the celebrity presidency, activist ...

Patrick Kennedy: The Rise to Power (Real Politics in America Series)

4 reviews
Darrell M. West

Prentice Hall, 2000

Fair, In-Depth & Thoughtful Book About Rep. Patrick Kennedy
I expected the worst and was pleasantly surprised to get the best. This book by Prof. West is a fair, in-depth and thoughtful account of a young "celebrity" politician who challenged himself to succeed and so far is doing a pretty good job at it, according to Prof. West. The book gives an in-depth look at the early struggles of Patrick Kennedy, son of the famous Senator Ted Kennedy (and his ...

Air Wars: Television Advertising in Election Campaigns, 1952-2008
Darrell M. West

CQ Press, 2009

In his newly revised and updated fifth edition, West continues his in-depth examination of political advertising in election campaigns. Following its evolution from 1952 to its use in contemporary races, West reveals how candidates plan advertising campaigns, how the media covers those campaigns, and, ultimately, how voters are influenced by these advertising efforts. Taking into account the innovations of the 2008 Presidential campaign ...

Digital Government: Technology and Public Sector Performance

1 review
Darrell M. West

Princeton University Press, 2007

A reading political managers can not miss
One of the best books in the subject. E-government initiaves are to be understood more as a cheallenge than as a solution. It goes beyond a technical problem. This book may help decision makers align their strategies for better performance... to at least avoid great damages

Biotechnology Policy across National Boundaries: The Science-Industrial Complex
Darrell M. West

Palgrave Macmillan, 2007

A globalization of innovation has produced the most massive spurt in biotechnology in world history. Businesses, universities, and non-governmental organizations are collaborating to produce a "science-industrial complex" in biotechnology. Using case studies of stem cell research, cloning, genetically modified food, in-vitro fertilization, and chimeras in a number of Eastern and Western countries around the world, I argue that much of this ...

Evaluating Campaign Quality: Can the Electoral Process be Improved? (Communication, Society and Politics)
L. Sandy Maisel, Darrell M. West, ...

Cambridge University Press, 2007

For a number of years, voters and academic observers have been dissatisfied with American campaigns. Contemporary races are seen as too negative, too superficial, and too unfair or misleading. Based on these complaints, a variety of reform organizations have targeted millions of dollars to improve the situation. This book seeks to evaluate whether these activities have improved the level of campaign discourse and conduct in U.S. House and ...

Rise and Fall of the Media Establishment

1 review
Darrell M. West

Wadsworth Publishing, 2000

Fantastic resource
A great book -- West does a tremendous job of culling together a ton of research and documenting the history of the U.S. news media. He breaks it down into five eras: Partisan (1790s-1840s), Commercial (1850s-1920s), Objective (1930s-1960s), Interpretative (1970s-1980s), and Fragmented (1990s-present). These boundaries make a lot of sense and help create a unified approach to the evolution of the ...

Air Wars: Television Advertising In Election Campaigns 1952-2004
Darrell M. West

CQ Press, 2005

In the newly revised and updated fourth edition of Air Wars , Darrell West continues his in-depth examination of political advertising in election campaigns. Following the evolution of campaign advertising from its start in 1952 to its use in contemporary races, West reveals how candidates plan advertising campaigns, how the media covers those campaigns, and, ultimately, how voters are influenced by these advertising efforts. ...

Evaluating Campaign Quality
L. Sandy/ West, Darrell M./ Clifton, Brett M. Maisel

Cambridge Univ Pr, 2007

The Sound of Money: How Political Interests Get What They Want
Darrell M. West, Burdett A. Loomis

W. W. Norton & Company, 1998

Who will determine the outcome of the November congressional elections? Who will influence which issues frame the debate? What forces will shape the upcoming impeachment debate? It may not be the voters, the press, or even politicians themselves. Increasingly, the book argues, interest groups are among the most pervasive, powerful, and influential forces in American politics. This book studies the growing sway of interest groups on the course of ...

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