volume manual forever grapevine

books:

27 reviews
Dave Balter

Bzz Pubs, 2008

A must have for those in business.
I am also a Buzzagent, however even if I wasn't I would try and get my hands on a copy of this book. I have a business. I have been in business for over five years now and marketing is the hardest part. I'm not a sales person at all. Some people have the ability to sell snow cones to Eskimos (to coin a phrase) but I couldn't sell a glass of water to a dehydrated man in a desert! I'm THAT BAD ...

Grapevine: Why Buzz Was a Fad but Word of Mouth Is Forever (Portfolio)

64 reviews
Dave Balter

Portfolio Trade, 2008

Essential read for SME owners
Grapevine is a book peppered with case studies and practical information from start to finish. It is a business book that you want to read cover-to-cover and what I found most interesting is that the premise of Word of Mouth marketing is logical, reasonable and credible. There is no 'secret', no 'slick' marketing hype - just example after example of how and why W-O-M works. There is no 5 point ...