innovative information opportunities extraordinary

books:

Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
Craig Stull, Phil Myers, ...

Wiley, 2008

Tuned In argues that the key to business success lies in understanding and connecting with what consumers and markets want most. Being tuned in to the needs of buyers, whether those needs are expressed outwardly or not, is the ultimate secret to creating and marketing products and services that people want to buy. For anyone who markets a product, service, or ideas in any business, industry, or organization, Tuned In delivers a simple six-step ...

Eyeball Wars : a novel of dot-com intrigue

21 reviews
David Meerman Scott

Freshspot Publishing, 2001

How Exciting It Was!
I recently picked the book up for a second time and read it again. What a refreshing stroll down memory lane! Things were simpler, faster and there was no end to the bubble in site. And to think that it was only a short time ago! David Scott has put together a witty and fast-paced literary dessert. A great summer read -- and the book's size doesn't require much beach bag real estate. A ...

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online ...

89 reviews
David Meerman Scott

Wiley, 2007

Good for Small Businesses Too
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasing, Viral Marketing and Online Media to Reach Buyers Directly contains some really good information for a small business or a business that is just starting. I ordered the book with hopes of finding a few tips that could help me launch a powerful website for my new business. It exceeded my expectations. Due to some of ...

Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers

17 reviews
David Meerman Scott

Information Today, Inc., 2005

Serious Business Strategies with Serious Free Information
I read a lot of books on Internet marketing, some useful, but many are too confusing to be practical. Not so with David Meerman Scott's Cashing In With Content (CyberAge/Information Today, 2005). Scott shows how to make money by giving away good information strategically. He provides strategies-by-example for the kind of win-win that seems to drive successful Internet marketing these days. ...