business interest corporate audiences

books:

The Business of Media: Corporate Media and the Public Interest

2 reviews
David R. Croteau, William Hoynes

Pine Forge Press, 2001

In largely jargon-free and accessible terms
The expert collaboration of David Croteau (Associate Professor in the Department of Sociology and Anthropology, Virginia Commonwealth University, Richard, Virginia) and William Hoynes (Associate Professor and Chair of Sociology at Vasser College, Poughkeepsie, New York), The Business Of Media: Corporate Media And The Public Interest is a candid revealing and detailed study of the rapidly evolving ...

Media/Society: Industries, Images and Audiences

3 reviews
David R. Croteau, William Hoynes

Pine Forge Press, 2002

Shooting history on the wing
Media-disseminated messages flood our every waking second, affecting us in ways we often do not readily discern. Croteau and Hoynes take the reader on an exploration of these media forces in a sociological journey that walks then leaps from the birth of printed words for the masses to cyberspace for the individual. In the process, we learn a lot along the way. Not only about media, but, about ...