improvement quantitative applications experimental

books:

7 reviews

Wiley, 2000

Something of substantial value for everyone
The last time I checked, Amazon and its online partner Borders sell more than 38,000 different books on the general subject or a specific component of marketing. Presumably this number will continue to increase as organizations become more actively involved with marketing initiatives to create or increase demand for what they offer, especially on a global level. What we have here is one of the ...

Marketing Research : Methodological Foundations Eighth Edition (The Harcourt Series in Marketing) (The ...

4 reviews
Gilbert A. Churchill, Dawn Iacobucci

South-Western College Pub, 2001

Expensive but worth every penny!
This is a huge work of marketing research, both in terms of volume and importance. Although intended as a grounding in the foundations of market research, the book takes you further than that. As a result I was using it as a text at post-graduate level. The book sets out to explain how to: Formulate your problem. Determine your research design. Design your collection method and forms. ...

Kellogg on Integrated Marketing

7 reviews

Wiley, 2002

How to "drive the target customer perspective through all decisions"
The last time I checked, Amazon and its online partner Borders sell more than 38,000 different books on the general subject of marketing. Presumably this number will continue to increase as organizations become more actively involved with marketing initiatives to create or increase demand for what they offer. What we have here is one of the volumes which comprise a series produced by faculty ...

Handbook of Services Marketing and Management

Sage Publications, Inc, 1999

?What a rarity to see a who?s who of thought leaders on any subject create original material for an anthology. It?s a real collegial tribute to Teresa A. Swartz and Dawn Iacobucci that they have been able to assemble such a treasure of original material-including some of the last from our late friend and colleague, Eric Langeard-on topics important to services marketing and management.? -James Heskett, Harvard Business School ?The ...

Consumers in Cyberspace: A Special Double Issue of the journal of Consumer Psychology (Journal of Consumer ...

Lawrence Erlbaum, 2003

This special issue is on the timely topic of "Consumers in Cyberspace." Due to its concentration in focus, it is intended to contribute in a highly visible manner to the need for using thoughtful conceptual structures as frameworks and theories to make progress in research and teaching. The articles in this special issue fall into five main themes: *e-commerce and Internet consumer behavior and marketing research; *recommendation agents; ...

Marketing Research
Dawn Iacobucci

Cengage Learning, 2004

Mediation Analysis (Quantitative Applications in the Social Sciences)

1 review
Dawn Iacobucci

Sage Publications, Inc, 2008

Concise overview, included newer developments and applications
This is a very readable, brief, and accurate introduction to mediation testing. The book's notable strengths include: (1) integration of recent methodological developments beyond the now-dated Baron-Kenny approach, (2) one of the most readable introductions to the rather complex and often-misunderstood notions of moderated-mediation and mediated-moderation, and (3) frequent examples of how to ...

Methodological and Statistical Concerns of the Experimental Behavioral Researcher: A Special Double Issue of ...

Lawrence Erlbaum, 2001

This special issue poses anonymous questions, then provides the answers and a discussion of the issues by the expert who responded. The answers are not anonymous--partly to give credit to the experts and partly to encourage future communication and debate on whatever lingering controversies may arise. After a number of questions, the special issue concludes with a discussion by the guest editor that summarizes the answers and provides ...

The Quality Improvement Customers Didn't Want (HBR Case Study and Commentary)
Dawn Iacobucci, Thomas O. Jones, ...

Harvard Business Review, 1996

Is investing in new technology always the right choice for a company and its customers? Allan Moulter, the CEO of Quality Care, isn't sure he wants to invest in the computerized reception system that consultant Jack Zadow has outlined for him. But in this HBR case study, the argument Zadow makes is impossible to ignore. Quality Care's rivals have invested in similar systems or are planning to do so. The new system promises to take care of ...

Networks in Marketing

Sage Publications, Inc, 1996

Written by a group of top American and international scholars, Networks in Marketing provides an overview of what networks are and how they are used in marketing management practices. This timely volume examines a variety of topics, including customer-to-customer and business-to-business networks, relationships as investment opportunities, and strategic alliances. It also looks at market dynamics, specifically brand switching and the structure ...

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