method dollar million mailings

books:

14 reviews
Dension Hatch

Bonus Books, 2001

Wow what more can I say
Wow says it all. Read the prior reviews. Pound for pound this book is worth more than gold per pound to anyone who writes copy. A life time of learning for way less than $100. Have spent 10X as much for a fraction of what this book will give you. Thanks Mr. Hatch

Method Marketing

4 reviews
Dension Hatch

Bonus Books, 1999

Denny Hatch hits the nail on the head
Mr. Hatch, also editor for years of 'Who's Mailing What' sees more direct mail in a year than most of us do in a lifetime, and has studied the inside story of a staggering number direct marketing efforts. While 'book-learned' marketers play it safe (and naive) with facts-only, feature-centric direct mail creative, Denny's acknowledgement of the 'emotional sell' shows his deep understanding of ...