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Priceless: Turning Ordinary Products into Extraordinary Experiences

17 reviews
Diana Lasalle, Terry A. Britton

Harvard Business School Press, 2002

Priceless Professional Services
One might think that the themes of "Priceless" are only for companies that sell consumer products. I have found that the principles apply to Wealth Advisors, CPAs, Law Firms, Insurance Firms and Banking. If professional service firms study and address the client value models and apply the recommendations of Diana and Terry they will build client loyalty and profitability. Great thought ...

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Priceless: Turning Ordinary Products into Extraordinary Experiences

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