journalistic biographical personalities contributions

books:

American Naturalistic and Realistic Novelists: A Biographical Dictionary
Edd Applegate, 2001

Realistic writers seek to render accurate representations of the world, and their novels contain authentic details and descriptions of their characters and settings. Like Realistic authors, Naturalistic ones similarly try to portray the world accurately, but they tend to depict the darker side of life. Realism was born in Europe in the nineteenth century and soon became popular in the United States, while Naturalism became prominent at the ...

Strategic Copywriting: How to Create Effective Advertising

1 review
Edd Applegate

Rowman & Littlefield Publishers, Inc., 2004

In-Depth focus on advertising
If advertisements are a major focus of your work, this book provides a good introduction to the writing challenges in different advertising media. All copywriters will benefit from reading the chapters on research, developing a creative strategy, and writing headlines & slogans.

Literary Journalism: A Biographical Dictionary of Writers and Editors
Edd Applegate

Greenwood Press, 1996

Though literary journalism is a particular type of "new" journalism, its techniques have been used by writers for centuries. Some early practitioners include Joseph Addison, Richard Steele, and Daniel Defoe. Literary journalists use dramatic literary techniques to enliven nonfiction accounts of historical events. Thus literary journalism typically combines solid reporting with extensive descriptive detail, realistic dialogue, a subjective point ...

Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers
Edd Applegate

Rowman & Littlefield Publishers, Inc., 2006

Cases in Advertising and Marketing Management offers readers, whether new managers or students, opportunities to practice their abilities on realistic business situations. The authors, a professor of advertising and an agency executive, draw on their experiences in forty scenarios, each of which focuses on sample problem to analyze and uses discussion prompts to help readers work through it. This provocative book gives readers insight into the ...

The Ad Men and Women: A Biographical Dictionary of Advertising

Greenwood Press, 1994

This reference provides extended biographical profiles of 54 men and women who have shaped advertising from the 19th century to the present. The profiles provide basic biographical information and discuss their careers and contributions in detail. Each entry concludes with a bibliography of works by and about the subject and a list of major clients and advertising campaigns. The volume closes with a selected bibliography of works for further ...

Journalistic Advocates and Muckrakers: Three Centuries of Crusading Writers
Edd Applegate

McFarland & Company, 1997

Advocacy has been a feature of journalism since the early days of the profession, with columnists and editors attempting to sway popular opinion and influence public policy through their writings. Though it is quite different in format, muckraking, or investigative journalism, is an outgrowth of the advocacy movement. Muckrakers first came into prominence in the early part of the twentieth century, investigating corruption and influencing ...

Personalities and Products: A Historical Perspective on Advertising in America (Contributions to the Study of ...
Edd Applegate

Greenwood Press, 1998

Profiling such luminaries as Benjamin Franklin, P. T. Barnum, John Wanamaker, and Harley Procter, this book examines the contributions that several prominent individuals have made to advertising in America. The work opens with a discussion of Colonial advertising and the printers, such as Benjamin Franklin, who created it. It then goes on to consider early advertising agents such as Francis Wayland Ayer and the contributions of the great ...