yourself promotion brochures advertising

books:

Tested Advertising Methods (Prentice Hall Business Classics)

48 reviews
John Caples, Fred E. Hahn

Prentice Hall, 1998

The Following 2 Reasons This Book Will Save You Money are....
...I think he would have approved that headline..draws you into the copy, no? :) But seriously the 2 reasons are the following: 1. These methods are "Tested" and proven in the real world---Split testing real ads will result in one getting more response than the other. He did this over and over again and the results are here for you to use for yourself to spend less and make more on your ...

Do It Yourself Advertising and Promotion
Fred E./ Davis, Tom/ Killian, Bob/ Magill, Ken Hahn

John Wiley & Sons Inc, 2003

Do-It-Yourself Advertising: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, and Much More (Wiley ...
Fred E. Hahn

John Wiley & Sons Inc, 1993

Designed as a handbook for those creating and supervising newspaper and magazine advertising as well as other forms of promotion, this text covers such aspects as telemarketing and mail shots in individual chapters. A detailed checklist is included for each type of promotional activity.

Tested Advertising Methods
John/ Hahn, Fred E. Caples

Prentice Hall Direct, 1998

Do It Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web ...

2 reviews
Fred E. Hahn

Wiley, 2003

I Like the Systematic Approach
Like many of us running small businesses, I have no choice but to come up with ads, brochures, press releases, etc. myself. This book gives me a systematic way of doing so, and I credit it with saving me a lot of money in missteps. If you follow the guidelines and checklists carefully, you will probably produce advertising and promotional material that at the very least avoids being amateurish, ...