marketing strategies one-to-one management

books:

The New Rules of Marketing: How to Use One-to-One Relationship Marketing to Be the Leader in Your Industry

6 reviews
Frederick Newell

McGraw-Hill Companies, 1997

Content well developed with a good topic range.
This is an excellent book for those companies moving to the Integrated Marketing & One To One paradigm. Newell has laid the foundation for planning. Wish I had written it!

Loyalty.com

14 reviews

McGraw Hill Text, 2002

Highly Recommended!
This book is a delightful result of Frederick Newell's recent indoctrination in marketing through the World Wide Web. Newell is an internationally acclaimed professional and part-time academic who specializes in database marketing. He admits in his preface that he's a bit of a "geezer" - because his 1997 book, The New Rules of Marketing, lacked a Web component, which undermined its newness. In an ...

Modeling and Analysis of Dynamic Systems

2 reviews
Charles M. Close, Dean K. Frederick, ...

Wiley, 2001

Good book for a first course in system modeling
I had to buy this book for my last semester in electrical engineering. It is a good choice as an introduction to mathematical tools used in representation and analysis of dynamic systems, electrical or mecanical. First, there are a few chapters about basic notions of dynamic (translational and rotational. You can pass this part quickly if you had a few mechanic classes, because it is just to ...

Why CRM Doesn't Work

8 reviews
Frederick Newell

Kogan Page Ltd, 2003

What the CUSTOMER Wants is What Really Matters
Two years ago, in the midst of CRM furor, no one would have paid attention to "Why CRM Doesn't Work," however, this summer it has made its entrance with impeccable timing. Newell introduces the idea of customer-managed relationships (CMR) and also shows by example (and spices it up with humor) how often CRM initiatives fail because most companies are still product--- and not customer--- focused. ...

Wireless Rules: New Marketing Strategies for Customer Relationship Management Anytime Anywhere

3 reviews
Frederick Newell, Katherine N. Lemon

McGraw-Hill, 2001

Don't Disconnect from Wireless Opportunities!
Just when you were starting to get comfortable with using the Internet as part of your business model, along comes wireless electronic communications to complicate matters! Much of what you learned about working with the Internet will not work with wireless electronic connections. For example, the amount of information the a screen holds is tiny. Also, a cellular telephone message can be more ...