advertising perspective mcgraw-hill introduction

books:

Instructor's Video Manual to Accompany Advertising and Promotion (An Integrated Marketing Marketing ...
George E. Belch, Michael A. Belch

Mc-Graw Hill, 2007

This instructor's manual provides detailed insights and background information for all the commercials on the first four DVDs as well as for the 11 segments on DVDs 5 and 6.

Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card

3 reviews
George Belch, Michael Belch

McGraw-Hill/Irwin, 2006

Advertising Text Book
This text book is written better than most. The writing style kept my interest better and it uses interesting examples.

Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective (The ...

1 review
George E. Belch, Michael A. Belch

McGraw-Hill Education (ISE Editions), 1997

Simply Excellent
An introductory text that covers all parts of marketing mix. Plenty of real examples that illustrate text. I like it even more than Kotlers Marketing. You will definitely like it.

Advertising and Promotion: An Integrated Marketing Communications Perspective

2 reviews
Michael A. Belch George E. Belch, 1000

Ties it all together well
I found the soft cover cheaper originally but to my knowledge there's no difference between the two. The book ties advertising, pr, promotion, etc. together well all while giving real world examples with several illustrations and such. It's fairly easy to read and comprehend unlike other high-level marketing books.

Advertising and Promotion: An Integrated Marketing Communications Perspective

6 reviews
George E. Belch, Michael A. Belch

McGraw Hill Higher Education, 2008

Extensive in theory but current and entertaining
This book is theoretical and full of examples of applied theories of advertising. It is presently being used at an AACSB accredited University in the Marketing department and students do enjoy it because of its current content and entertaining format.