reference advantage essential competitive

books:

Content Critical: Gaining Competitive Advantage Through High-Quality Web Content

29 reviews
Gerry McGovern, Rob Norton

FT Press, 2001

A Great Developer Guide
This is an excellent book that teaches about styles and contents. I find it very helpful for deciding how to provide quality information on my client Web sites. What can be improved about this book is a good discussion on RSS, the tool that get your site contents syndicated and distributed on the Web instantaneously. I also recommend "Free Prize Inside" and "101 Ways to Boost Your Web Traffic, ...

Caring Economy

6 reviews
Gerry McGovern

Blackhall Publishing Ltd, 1999

Excellent. A must read.
Insightful. I have been a subscriber to Gerry's newsletter for years. I have always enjoyed his comments on all things Internet, and this book is a culmination of his philosophy and predictions for our changing communication environment.

The Web Content Style Guide: The Essential Reference for Online Writers, Editors and Managers

17 reviews
Gerry McGovern, Rob Norton, ...

FT Press, 2001

First 30 pages are all you really need.
I'm a huge fan of McGovern, but this book isn't worth the money. You can actually read the first section of the book - the part I really loved - at his web site for free: www.gerrymcgovern.com. The "sample web style guide" at the end of the book is woefully underwritten. Buy CONTENT CRITICAL instead.

Killer Web Content: Make the Sale, Deliver the Service, Build the Brand

25 reviews
Gerry McGovern

A&C Black, 2007

This Book Delivers!
I work for a Fortune 500 company and was first introduced to Gerry McGovern through one of his workshops that my company was hosting. I really connected with Gerry's passion for both the customer's perspective, as well as his message to get the fundamentals right. Armed with his book Killer Web Content, I left the workshop inspired with new ideas for solving some of the UX issues we were having ...