outmarketing breakthroughs revolutionaries decision-making

books:

Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services

104 reviews
Guy Kawasaki, Michele Moreno

Collins, 2000

There are books that tell you how do it, others inspire
I will start by saying that I have not finish reading it. It took me over a year to complete Art of the Start, and the reason is that there was so much inspiration, that I felt it was going to be eclipsed by the excitment of the next chapter. Its not a how-to book, is how to face yourself and ispire you to get throgh the obstacles, inner or outer, that will surge along the way.

Hindsights: The Wisdom and Breakthroughs of Remarkable People

3 reviews
Guy Kawasaki

Grand Central Publishing, 1995

Guy's Emotional Side
This is in my mind Guy's best book. Paradoxically, it may be his best business book!

How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit

15 reviews
Guy Kawasaki

Hyperion, 1996

Niche Your Company's Way To Greatness!
Written by the former Director of Software Product Management for Apple Computer, Inc., this is a book first about how to survive amongst the established business giants, and then how to carve an ever-increasing niche in the shared markets. Apple's strategy in the early days was to create advantages for its clients and also to create disruption to IBM. Kawasaki says that it is important to ...

Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
Guy Kawasaki

Portfolio Hardcover, 2008

More uncommon common sense from the bestselling author of The Art of the Start . In Silicon Valley slang, a “bozo explosion” is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, “If the two most popular words in your company are partner and strategic , and partner has become a verb, and strategic is used to describe decisions and activities that don’t make sense” . . . it’s time ...

Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force

35 reviews
Ben McConnell, Jackie Huba

Kaplan Business, 2007

Authentic Ideas
Ben and Jackie have written a great book about how to harness the power of your happy and loyal customers to build relationships with new customers. Their authentic ideas allow brands to build trust with customers. Dr. Karen Mishra Author, "Trust is Everything: Become the leader others will follow"

The Art of the Start

1 review
Guy Kawasaki

Portfolio, 2004

Great book to help you effectively start anything
A disclaimer. I have known Guy Kawasaki by email for nearly 15 years, and have only met him once. But, I have immense respect for him and was delighted to even help edit this book (along with dozens of others whom he thanks :-) in the book). But, besides wanting to see my name in print in another book, or to put Guy under a debt of gratitude to me forever, my selfish reason was to get my hands on ...

Selling the Dream

17 reviews
Guy Kawasaki

Collins, 1992

For of every enterpreneur
Good book to read, for every one that want a vision to create a better conection to clients, used by Harley Davidson, Macintosh, Porsh, Ferrari, Cristal Line, specialy attention to tools for evangelism, and how to use of enemies in your own favour, that sometimes we forget do.

Going Visual: Using Images to Enhance Productivity, Decision-Making and Profits

3 reviews
Alexis Gerard, Bob Goldstein, ...

Wiley, 2005

An inspiration
Going Visual really inspired me, as an entrepreneur. I'm sure like most people I had no idea of the possibilities held within a simple digital camera. Reading this book opened a new world of possibilities. I don't go anywhere without a camera now.

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

174 reviews
Guy Kawasaki

Portfolio Hardcover, 2004

Invaluable reference tool for anyone considering a startup
This book is great for anyone who has been toying with the idea of starting their own business. I've been kicking around the idea of opening a pub in my city for a few years now. Since real estate has slowed so greatly in recent months (my current career) it has occurred to me that my passionate desire to open a pub should be more seriously explored. "The Art of the Start", although not ...

Word of Mouth Marketing: How Smart Companies Get People Talking

93 reviews
Andy Sernovitz

Kaplan Business, 2006

It Works. Honestly.
I have a bookshelf brimming with business books, but Andy's is one that's dogeared, highlighted, post-ited(???) and a continual go-to reference for me. The Five T's are clear, insightful, and compelling (because they work - how's that for a new concept?). Andy's writing is witty, concise, and you can breeze through this book in a day or two. But the ideas and concepts are workable for the ...

The Computer Curmudgeon

1 review
Guy Kawasaki

Hayden Books, 1993

Dated but still funny
Any computer book this old is hopelessly dated, but many entries in this dictionary-style book are still relevant today. Mr. Kawasaki gives humourous definitions for hundreds of computer terms. This book will give you enough laughs to make it well worth the price. I wish Mr. Kawasaki would consider an updated edition!

The Macintosh Way

5 reviews
Guy Kawasaki

Scott Foresman Trade, 1989

Stickingly Simple Basics for a Successful Growing Business
Guy Kawasaki's "The Macintosh Way" empowers the very essence of understanding the principles of evangelism and doing the "right thing the right way" in business. This book and his other book " "Selling the Dream" should be required reading for startup companies. Values and principles in business are the key to success. Guy's keen sense of humour and reference to examples of what did and ...

Old Fart's Guide to the Macintosh second edition (Old Fart's Guide)

8 reviews
Aaron Rosenzweig

Cocoa Nuts Technology, 2003

"Old Fart's Guide" excellent resource for young at heart
When categorizing books, it would be easy to say that the technical genera is something that one "has" to read, rather than "gets" to read. There is good reason for that. Technical books are too long, too boring and don't give any perspective. Thankfully for Mac users, there is one glowing exception: Aaron Rosenzweig's Old Fart's Guide to the Macintosh. Now in its second edition, this ultra ...

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