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books:

The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age

8 reviews
Joe Cappo

McGraw-Hill, 2005

Best overall ad book on my shelf
I probably own over twenty books on marketing and advertising; weighty tomes written by the greats and near-greats. But Joe Cappo's crisply written new book is the best global overview I've seen yet. It clearly describes how the advertising industry has evolved dramatically over the past few decades -- and then speculates on the future twists and turns that may come to pass on the "advertising ...

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