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The Accountable Organization: Reclaiming Integrity, Restoring Trust7 reviews
John Marchica

Davies-Black Publishing, 2004

Profits merge with ethics - A very practical approach
The Author offers a cerebral, but pragmatic approach to defining and applying concepts like "integrity" and "trust" (too often just rhetoric) in the modern business enterprise. His views on risk and trust completely changed my approach to marketing. Well thought out, insightful, academic, but with very practical applications. A must read not just for executives, but for everyone in your entire ...
  
  











  







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accountable

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reclaiming

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