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Momentum: How Companies Become Unstoppable Market Forces9 reviews
Ron Ricci, John Volkmann

Harvard Business School Press, 2002

Reality Divided by Logic Always Leaves a Remainder
The authors deal openly with a tough topic- technology & network products (and for this reason 5 stars). I found a great deal of usable information, and recommend it for its overview on issues related to defending, supporting, or defeating the dominant position in a product category. By specifically addressing the issue of predictability and what can be known about future sales, it directs the ...
  
  











  







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