social winning transformed groundswell

books:

Groundswell: Winning in a World Transformed by Social Technologies

23 reviews
Charlene Li, Josh Bernoff

Harvard Business School Press, 2008

Twenty five examples are laid out in this valuable guide
No longer Is mass media only an outlet for those with money and corporations - with social sites such as Myspace, Youtube, and Wikipedia, the public has far more say against the corporate media. "Groundswell: Winning in a World Transformed by Social Technologies" is a guide on how companies can view this new surge of media not as a threat to their power, but an opportunity for greater success. ...

technologies

001
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transformed

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Groundswell: Winning in a World Transformed by Social Technologies
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