attitudes customers behaviour preferences

books:

The Soul of the New Consumer: The Attitudes, Behaviour and Preferences of E-customers
Laurie Windham, Ken Orton

Windsor Books International, 2001

Based on their in-depth analyses of thousands of e-commerce contacts, the authors of this volume offer to lead executives, managers and entrepreneurs through the Web business revolution and empower them with strategies for succeeding in today's electronic marketplace. It contains chapters detailing how to drive customer behaviour on the Web; build and sustain brand loyalty; develop competitive business practices that protect consumer privacy; ...

The Soul of the New Consumer : The Attitudes, Behavior, and Preferences of E-Customers

10 reviews
Laurie Windham, Ken Orton

Watson-Guptill Publications, 2000

Invaluable Insight into Internet Consumer
This book gave me invaluable insight into the thoughts of today's Internet consumer. The information is timely and well explained so even those of us new to the Internet Economy can not just understand but apply this information. Worth taking what little time you have to read this book cover to cover. Laurie Windham really knows what she is talking about!