expanded materials cognition advertise

books:

Writing That Works: How to Write Memos

1 review
Kenneth Roman, Joel Raphaelson

HarperCollins Publishers, 1985

Something Like Elements of Style for MBAs
This 105-page jewel by two seasoned advertising executives is something like Elements of Style, but aimed mostly at someone writing for business purposes (e.g., one of the ten chapters is "How to get people to send you money". There is a useful afterword describing a dozen more books to help you write better. Recommended as a good starting point for any business person wanting to write more ...

The New How to Advertise: Expanded and Updated With New Chapters and Materials for Advertising in the '90s

1 review
Kenneth Roman, Jane Maas

St Martins Pr, 1992

Best book available
A definitive, concise guide to advertising. We send an advice pamphlet to all our niche advertisers, and we advise them to buy this title along with Strunk & White's "The Elements of Style." We don't quote either title much, because we want our customers to purchase them. "The New How To Advertise" covers display advertising, direct mail, brochures and sales pieces. The book also includes ...

Writing That Works - Third Edition

18 reviews
Kenneth Roman, Joel Raphaelson

Collins, 2000

Elements of Style for MBAs
This expanded version of an earlier edition of two seasoned advertising executive' original writing guide is something like Elements of Style, but aimed squarely at someone writing for business purposes (e.g., one of the ten chapters is "Asking for Money". There is a useful afterword describing a dozen more books to help you write better. Recommended as a good starting point for any business ...

How to Advertise: What Works, What Doesn't, and Why
Kenneth Roman, Jane Maas, ...

Kogan Page Ltd, 2005

'All grown-up advertising people will be grateful to it; with advertisers, perhaps, the most grateful of all' - Jeremy Bullmore, former Chairman, J Walter Thompson. 'Read it. It will save you a vast amount of indecision, worry and financial misery. You'll end up knowing more than your agency' - Marketing. 'If you've ever found yourself staring at a blank page, completely devoid of ideas, check out this book - it could provide you with the ...

HOW TO ADVERTISE

1 review
JANE MAAS KENNETH ROMAN

KOGAN PAGE LTD, 1979

How to Advertise ? Internet Marketing is the amazing way !
How to Advertise? Internet marketing with major search engines in USA and/or UK markets. After the rapid growth of " Google " - Yahoo and MSN need to find the ways to protect their market shares. Therefore, we can gain the beneficiaries from them during the search fights in June 2004. No doubts, Search Engines Marketing is the amazing way to promote your brand and/or products when you ...

The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising
Kenneth Roman

Palgrave Macmillan, 2009

Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy?s remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an ...