guide health messages effective

books:

Effective Health Risk Messages: A Step-By-Step Guide

6 reviews
Kim Witte, Gary Meyer, ...

Sage Publications, Inc, 2001

good resource
I was taught that fear appeals didn't work but we used them anyways in our state health department work. This book explains what we instinctively knew -- that fear appeals work and they work well given the right conditions. I like the theory in the book and the worksheets.

step-by-step

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