marketing strategies unbegrenzten möglichkeiten

books:

Customers for Keeps: 8 Powerful Strategies to Turn Customers into Friends and Keep Them Forever

6 reviews
Lois K. Geller

Adams Media Corporation, 2001

A great read.
Customers For Keeps is one of those rare business books that does not pontificate information. I was educated and entertained while reading this book and what a rare combination that is these days. A thoroughly pleasant read and one I am sure you will also enjoy.

Response. Die unbegrenzten Möglichkeiten des Direktmarketing.
Lois K. Geller

MI, 1997

Response

10 reviews
Lois K. Geller

Free Press, 1996

Direct Marketer's Dream
This book is so packed with practical guidance you can use immediately, I didn't even know where to start. I've worked for large companies and as an entrepreneur, and Lois's ideas on the value of relationship marketing are right-on. Unlike more "academic" authors I've read, she has many years of real-life business experience, so she knows the challenges we all face. The writing style is highly ...

Sold!: Direct Marketing for the Real Estate Pro

11 reviews
Lois K. Geller

Capital Books, 2006

One of the better books on Direct Marketing
This is one of the better books on Direct Marketing written with the Real Estate Agent in mind. What I reallty liked about it is that, for once, a book for Real Estate Agents where the author offered out of the box ideas adopted from different successful Direct Marketing strategies. What you will learn from this book is the importance of content, not just sending "New Listing" and "just ...