Suche books:   



  
Philosophy in the Flesh : The Embodied Mind and Its Challenge to Western Thought41 reviews
George Lakoff, Mark Johnson

Basic Books, 1999

Linguistic and Philosophy together.
This is a scholarly work with all the bases covered. What Western Philosophy is from Descartes to Kant to modern philosophy and how this changes things. The linguistics and philosophy are both presented in very accessible language so that no background in either is a prerequisite. It is a very readable work for the non-scholar. Good read.
  
  











  



  
Metaphors We Live By33 reviews
George Lakoff, Mark Johnson

University Of Chicago Press, 1980

A Case For Experientialism
This 1980 book by Lakoff (a linguist) and Johnson (a philosopher) represents an early effort in what they call "cognitive linguistics." In the authors' view, we live our lives according to our "conceptual" systems or systems of understanding. 'Meanings' are constructed by each of us in the course of our interactions with our environments which include our society and culture. For Lakoff and ...
  
  











  



  
Innovator's Guide to Growth: Putting Disruptive Innovation to Work (Harvard Business School Press)7 reviews
Scott D. Anthony, Mark W. Johnson, ...

Harvard Business School Press, 2008

Making innovation a regular part of your organization...
I've read a number of books on innovation, both on a personal and business level. Always looking to find that "edge"... In the book The Innovator's Guide to Growth: Putting Disruptive Innovation to Work by Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, and Elizabeth J. Altman, the authors present a methodology for making disruptive innovation part of your company's culture. Along the ...
  
  











  



  
Letters From The Dead10 reviews

Library of the Living Dead Press, 2010

Very Good Short Zombie Fiction
IF you like Zombie fiction you'll probably enjoy this book. If you like short stories then you'll probably enjoy this book. Aaaand if you enjoy the combination of the two then thi is a really good anthology. There's almost 70 short letters in the book that really come from a wide variety of perspectives and voices. Like any anthology, some pieces are longer than others, some pieces are ...
  
  











  



  
Executing Your Business Transformation: How to Engage Sweeping Change Without Killing Yourself Or Your ...1 review
Mark Morgan, Andrew Cole, ...

Jossey-Bass, 2010

Transformation is not a choice ... can you make it?
"Executing Your Business Transformation without Killing Yourself or Business" is a must read for anyone involved in managing changes in enterprises of any size. The book explains the complexity of transforming an existing organization while illustrating organizational anatomy, followed by lessons that the readers can apply to their organizations in their own circumstances. Why changes ...
  
  











  



  
The Cognitive Neuroscience of Development (Studies in Developmental Psychology)1 review

Psychology Press, 2003

A must have
This book is essential for anyone interested in how childern brains and minds develop. Very readable for beginners.
  
  











  



  
Wasted: A Childhood Stolen, An Innocence Betrayed, A Life Redeemed2 reviews
Mark Johnson

Pegasus, 2009

wasted
great book couldnt put down when i started reading mark johnson done a grat job
  
  











  



  
The Ultimate Desert Handbook : A Manual for Desert Hikers, Campers and Travelers21 reviews
Mark Johnson

International Marine/Ragged Mountain Press, 2003

It's the best desert hiking and survival book..
The Ultimate Desert Handbook is the best book on desert hiking and survival I have found, and I have read them all. That's not just my opinion, but also that of all my friends who like to backpack and hike in the desert. Unlike other books that claim to cover the subject of desert hiking and survival, this one actually does so. Water, acclimatizing the body, clothing and equipment, navigation, ...
  
  











  



  
Seizing the White Space: Business Model Innovation for Growth and Renewal16 reviews
Mark W. Johnson

Harvard Business Press, 2010

Business Model Innovation
What I like most about this book is that it focuses innovation not on product, service, or even process, but on the engine of any company big or small: the business model. Mark offers a great framework for how to think about the "white space," which he admits is not a new term or concept, but which he redefines within the context of strategy as "the place where a company needs to operate with a ...
  
  











  



  
The Meaning of the Body: Aesthetics of Human Understanding1 review
Mark Johnson

University Of Chicago Press, 2008

The embodied mind
A few years ago I read Mark Johnson's book 'The Body in the Mind' and enjoyed it, so I bought and read this new book. The author's main thesis is that meaning is not just a matter of words, concepts and propositions, but also draws upon images, sensorimotor schema, feeling, qualities, and emotions. He further holds that any adequate account of meaning must include aesthetic dimensions that give ...
  
  











  



  
Invasive Outpatient Procedures in Reproductive Medicine
Mark I. Evans

Raven Pr, 1997

This comprehensive text/atlas both explains and illustrates invasive OB/GYN outpatient procedures. In addition to providing a step-by-step description of each procedure, the contributors consistently discuss pertinent background information, indications, instrumentation, contraindications, and complications. Obstetrical procedures covered include amniocentesis, chorionic villus sampling, cordocentesis, embryoscopy, fetal shunt ...
  
  











  



  
The Handbook of Attitudes

Psychology Press, 2005

This new handbook presents, synthesizes, and integrates the existing knowledge of methods, theories, and data in attitudes. The editors' goal is to promote an understanding of the broader principles underlying attitudes across several disciplines. Divided into three parts: one on definitions and methods; another on the relations of attitudes with beliefs, behavior, and affect; and a final one that integrates these relations into the broader ...
  
  











  



  
Composing with Finale (Book)4 reviews
Mark A Johnson

Course Technology PTR, 2008

An Excellent and Necessary Guide
This is simply one of the most useful after-market guides for any application I've encountered. Finale is both an incredibly powerful music notation program and also incredibly complex in its detail and unfortunately overly-complicated in its design. While the documentation that comes with the application covers everything in detail and depth, it is not well or clearly written, and its use of ...
  
  











  



  
Photodetection and Measurement: Maximizing Performance in Optical Systems1 review
Mark Johnson

McGraw-Hill Professional, 2003

An outstanding guide to some very tough terrain
This book will help a lot of people, especially students and young researchers in optics, engineering science, and experimental physics, to stay out of a lot of trouble. I predict that many students and professors are going to be very grateful to Mark Johnson! *Photodetection and Measurement* is all about how to make optical measurements work *in real life*. Starting from an elementary level, it ...
  
  











  



  
Developmental Cognitive Neuroscience (Fundamentals of Cognitive Neuroscience)5 reviews
Mark H. Johnson

Wiley-Blackwell, 2005

Introducing a new field in style
This is the first introductory textbook on the emerging field of developmental cognitive neuroscience, and one that sets high standards. Professor Johnson provides a clear and comprehensive overview of the essential mechanisms of the development of brain, behavior and cognition. Developmental cognitive neuroscience is a relatively new field of research, and Johnson has been one of its pioneers. ...
  
  











  



  
The Body in the Mind: The Bodily Basis of Meaning, Imagination, and Reason2 reviews
Mark Johnson

University Of Chicago Press, 1990

Profound and thorough exposition of embodied philosophy and Cognitive Linguistics
Of the work in embodied philosophy and cognitive linguistics, this by far the most careful, cogent, and through exposition. It is not light reading--it assumes a high level of education and a high degree of familiarity with Western philosophy, but it is profoundly rewarding. Johnson develops a theory of image schemas as the preconceptual links between our embodied experiences and our ...
  
  











  



  
Designing Enterprise Applications with the J2EE(TM) Platform (2nd Edition)6 reviews
Inderjeet Singh, Beth Stearns, ...

Prentice Hall, 2002

Essential read for designing J2EE applications
A must read for seasoned professionals and those new to the subject. Invaluable insights and guidelines are detailed at every tier of architecting a J2EE enterprise application. I found myself frequently relating to the examples and wishing I had read this book to help with earlier projects. This would have saved hours of re-factoring because the authors have already detailed solutions to ...
  
  











  







search for books
developmental, fundamentals, photodetection, transformation, understanding


Impressum / about us


Suche books: