emotionally organization communicators communication

books:

Enhancing corporate credibility: do you need to take the 'spin' out of employee communications?: An article ...
Mark Schumann

International Association of Business Communicators, 2004

This digital document is an article from Communication World, published by International Association of Business Communicators on March 1, 2004. The length of the article is 2188 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser. Citation Details Title: Enhancing ...

Building Your Organization's Brand: A Practical Guide for Communicators
Brad J. Breininger; Kevin Chapman; William H. Green; D. Mark Schumann; Charlie Watts; Katherine Ann Woodall

International Association of Business Communicators, 2004

This comprehensive guide to building your organizational brand through employee communication offers the unique perspectives and experiences of Towers Perrin’s seasoned communication practitioners. Through a collection of essays, you will learn the key components necessary for building an organization’s brand. This manual will provide you with practical applications that are easily adaptable to your company’s unique needs. Learn how to: ...

Brand From the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business

2 reviews
Libby Sartain, Mark Schumann

Jossey-Bass, 2006

Internal marketing with an HR twist
This predictable book on branding has a slight twist: aim your branding efforts at your employees as well as at your customers. Simple enough. Authors Libby Sartain and Mark Schumann have boiled employer branding down to eight essentials. Generally, they focus on their core concept with a positive orientation toward employees, although their lists, checklists and lists within lists do get ...

The story behind 'Be Heard.(inbox: IABC NEWS & EVENTS): An article from: Communication World
Mark Schumann

Thomson Gale, 2007

This digital document is an article from Communication World, published by Thomson Gale on May 1, 2007. The length of the article is 1058 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser. Citation Details Title: The story behind 'Be Heard.(inbox: IABC NEWS & ...