internet mastering marketing definitive

books:

The Procrastinator's Guide to Marketing

13 reviews
Mary Eule Scarborough, David A. Scarborough

Entrepreneur Press, 2007

Gives you the tools in a way that you can understand them!
What I liked the best about this book is that is breaks down a subject that is so intimidating - developing a marketing plan - and makes it manageable. It sounds simple, but I'm amazed that no-one has taken the time to do that before! I also felt like I "got" a lot of concepts for the first time - like what marketing actually is - you mean it's not the same as advertising?? This book is ...

Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing

6 reviews
Jay Conrad Levinson, Mitch Meyerson, ...

Entrepreneur Press, 2008

An Excellent Approach for the Indie Writer ...
For any small business, the Guerrilla series on building a business at a lower cost is an excellent resurce. We've used "Guerrilla Marketing" in our small business for more than 5 years, and found it very useful in helping our business grow while keeping our costs down. Briefly, the differences between Guerrilla Marketing and traditional marketing are a greater dependence on personal ...

Mastering Online Marketing

16 reviews

Entrepreneur Press, 2007

Changed my Life
This book has a very poor title which does not do it justice. Should be titled, "The Online Marketing Bible." This book is both extremely educational and motivational. After reading it through, open to any single page in the entire book and in 2 seconds of skimming you will come up with great ideas and strategies for mastering online marketing. This book can be used for beginners in ...