acquisitions effectiveness demonstrating rationalization

books:

From Brand Acquisitions to Brand Rationalization
Nirmalya Kumar

Harvard Business School Press, 2004

Of all the tangible assets that a company owns, brands are perhaps the most prized. The first step to leveraging these assets fully is to assess the brand portfolio. This chapter provides methods of removing marketing support for marginal brands, trimming the supply chain, purging unprofitable products, and reducing organizational complexity and redundancy. Only then will disproportionate investments of resources, talent, and innovation in the ...

From Branded Bulldozers to Global Distribution Partners
Nirmalya Kumar

Harvard Business School Press, 2004

This chapter describes how global retailers often account for more than half of a supplier's business, giving these retailers tremendous negotiating clout over suppliers and prices. As more and more distribution channels consolidate worldwide, manufacturers must develop global retailing and distribution channels, allowing suppliers to get the best stock worldwide at the best prices and better serving their customers and themselves.

Marketing as Strategy

9 reviews
Nirmalya Kumar

Penguin Books, 2006

Marketing & Value
We live in a service economy but pump our own gas. Customer Service keeps us on hold, is rude, clueless. After 20 years, ATMs still ask the same 8 questions and repeatedly quiz longstanding customers Dinunzio, Johnson, Goldberg, Yoon and Krzykowky if we want to speak Spanish! CRM must stand for Can't Remember Me... Zero-defect products are now expected. Loyalty is nil. From ...

Assessing reseller performance from the supplier's perspective (Report)

2 reviews
Nirmalya Kumar

Marketing Science Institute, 1992

So much history so close to home
Ranelagh does a fantastic job of condensing a couple thousand years of history into a readable couple hundred pages. This book is a first-rate shortened version of Irish history. At times, one thinks more and deeper connections could have been drawn (such as the resurrection, by twentieth century hunger-strikers, of Brehon Law-era practices like fasting for the redress of grievances) and more ...

Effectiveness of continuing nursing education program in child psychiatry. : An article from: Journal of ...
Nirmalya Chakraborty, Baxi Neeraj Prasad Sinha, ...

Thomson Gale, 2006

This digital document is an article from Journal of Child and Adolescent Psychiatric Nursing, published by Thomson Gale on February 1, 2006. The length of the article is 4297 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser. Citation Details Title: Effectiveness of ...

Private Label Strategy: How to Meet the Store Brand Challenge

9 reviews
Nirmalya Kumar, Jan-benedict E. m. Steenkamp

Harvard Business School Press, 2007

brilliant resource!
Concise insightfull and well backed with relevant examples to demonstrate the principles outlined. A great run down on the fundamentals governing this topic without over complicating it with academic mush. Congratulations on a great book, gentlemen.

Value Merchants: Demonstrating and Documenting Superior Value in Business Markets

4 reviews
James C. Anderson, Nirmalya Kumar

Harvard Business School Press, 2007

The future of all business
Congratulations to the team of writers for the book "Value Merchants". As someone whose whole job responsibility is to implement a value sales strategy and culture at a global industrial company, I was amazed at the clear and concise roadmap the book laid out. Not only is it filled with theoretical ideas of why it is important to create and document value for customers, but it gives a practical ...

Are brands dead? What the private label revolution means for consumers, innovation and the future of ...
Nirmalya Kumar, Jan-Benedict E.M. Steenkamp

Thomson Gale, 2007

This digital document is an article from Chief Executive (U.S.), published by Thomson Gale on July 1, 2007. The length of the article is 1944 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser. Citation Details Title: Are brands dead? What the private label ...

Strategies to Fight Low-Cost Rivals (HBR OnPoint Enhanced Edition)
Nirmalya Kumar

Harvard Business Review, 2006

Companies find it challenging and yet strangely reassuring to take on opponents whose strategies, strengths, and weaknesses resemble their own. Their obsession with familiar rivals, however, has blinded them to threats from disruptive, low-cost competitors. Successful price warriors, such as the German retailer Aldi, are changing the nature of competition by employing several tactics: focusing on just one or a few consumer segments, delivering ...

From Market Segments to Strategic Segments
Nirmalya Kumar

Harvard Business School Press, 2004

After mastering the "four Ps" that help marketers identify and target market segments, the next step is building the value network--the cross-functional orchestration of activities that use the firm's individual competences, processes, and assets to increase profit margin. This chapter proposes a "three Vs" approach--valued customer, value proposition, and value network--to help firms realize organizationwide strengths that better leverage ...

From Marketing as a Function to Marketing as a Transformational Engine
Nirmalya Kumar

Harvard Business School Press, 2004

This chapter emphasizes that although the marketing function in organizations has declined, the need for marketing has never been greater. However, to rescue themselves from the corporate obscurity that comes from responsibility for implementing tactics--the traditional "four Ps" of product, place, price, and promotion--marketers must start driving overall strategic change. They must help CEOs lead organizationwide transformational initiatives ...

From Declining to Growing Distribution Channels
Nirmalya Kumar

Harvard Business School Press, 2004

Seeking relief from declining distribution networks, senior executives cannot overlook innovative channels that reach new market segments while significantly cutting costs. But rather than haphazardly reacting to new channels, Kumar argues in this chapter that CEOs should evaluate their own distribution models to be proactive in setting the new competitive standards. Channel migration strategies are included to help executives exploit current ...

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