metrics marketing

books:

Marketing Metrics
Paul (EDT)/ Bendle, Neil T./ Pfeifer, Phillip E./ Reibstein, David J. Farris

Pearson P T R, 2006

Marketing Metrics
Paul (EDT)/ Bendle, Neil T./ Pfeifer, Phillip E./ Reibstein, David J. Farris

Pearson P T R, 2006

Made to Stick: Why Some Ideas Survive and Others Die
Blue Ocean Strategy: How to Create Uncontested Market Space and Make ...
Yes!: 50 Scientifically Proven Ways to Be Persuasive
Tribes: We Need You to Lead Us
Groundswell: Winning in a World Transformed by Social Technologies

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