northeast management engineering experimental

books:

Experimental Design with Applications in Management, Engineering and the Sciences

1 review
Paul D Berger, Robert E. Maurer

Duxbury Press, 2001

Experimental Design with Applications in Management, etc.
I have found this book for all that I have read (about half of it) extremely useful for my PhD research work. The lessons are lucid. The exercises first ground your basics firmly then challenge your understanding of the fundamental concepts. Many of the questions are designed keeping in mind so many confounding little situations that we face often in the real world of experimenting. The text and ...

Direct Marketing Management

2 reviews
Mary Lou Roberts, Paul D. Berger

Prentice Hall College Div, 1989

Accolades for "Direct Marketing Management"!
This book takes the philosphy and strategy of direct marketing and translates it into an actionable plan. I found this book to be more advanced than most in explaining the concepts and giving good, practical advice that can be immediately implemented. I use it as a tool for new marketing professionals in my organization as well as for an evening class in Business to Business Marketing.