companies technology strategies implementing

books:

The Chasm Companion
Paul/ Moore, Geoffrey A. (FRW)/ Moore, Geoffrey A. Wiefels

Harpercollins, 2002

The Chasm Companion: Implementing Effective Marketing Strategies for High-Technology Companies

8 reviews
Paul Wiefels

Collins Business, 2002

More academic, but still very useful
The Chasm Companion is written in a more academic style than the books written by Geoffrey Moore, but it has new information. Most of it concerns the details of implementing the ideas introduced in the other books. This book does an excellent job of preparing for implementation with ample information on how to assess where in the Technology Adoption Life Cycle one is, to how to adopt an ...

high-technology

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Head First Ajax (Head First)
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Crossing the Chasm
Product Strategy for High Technology Companies

implementing

Making Change Stick: Twelve Principles for Transforming Organizations
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Implementing the IB Diploma Programme: A Practical Manual for ...
Implementing Database Security and Auditing
Windows NT/2000 Thin Client Solutions: Implementing Terminal Services ...

If You Give a Mouse a Cookie
A Man on the Moon: The Voyages of the Apollo Astronauts
Water Distribution Modeling
Pocket Ref
Star Wars: A Pop-Up Guide to the Galaxy

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