fact-based disciplined successfully extraordinary

books:

Your Gut is Still Not Smarter Than Your Head : How Disciplined, Fact-Based Marketing Can Drive Extraordinary ...

10 reviews
Kevin Clancy, Peter Krieg

Wiley, 2007

Grounding in what matters to be successful in marketing
This book makes us pay attention to the science of marketing, more critical than ever to succeed in marketing. "How to give your marketing programs a performance review" is an especially valuable and enlightening chapter. And the research on product commoditization is chilling, fascinating and in many ways a wake up call. Read this before your CEO does.

Your Gut Is Still Not Smarter Than Your Head
Kevin J./ Krieg, Peter C. Clancy

John Wiley & Sons Inc, 2007

Counterintuitive Marketing: Achieve Great Results Using Uncommon Sense

14 reviews
Kevin J. Clancy, Peter C. Krieg

Free Press, 2000

Great content and practical advice
I just read Clancy and Krieg's Counterintuitive Marketing and it was amazing. Loaded with content, solid research and practical advice. It teaches stuff about marketing I never learned in my NYU MBA program. I strongly recommend it. Then I read the screed (AKA review) by "Chanali from Asia." Who is this guy and has he worked for even a day in the real world?

Market New Products Successfully
Kevin J./ Krieg, Peter C./ Wolf, Marianne Mcgarry Clancy

Rowman & Littlefield Pub Inc, 2006

Telepolis: Die paranoide Maschine
Peter Krieg

Heise Heinz, 2005

Market New Products Successfully: Using Simulated Test Market Technology

1 review
Kevin J. Clancy, Peter C. Krieg, ...

Lexington Books, 2005

Definitive Guide For Using STM
This book really is the definitive guide for using Simulated Test Marketing (STM), a technology that can help companies increase the chances of having a successful introduction of a new product or service. Not only does the book provide a balanced view of the differences among various major systems, but also shows the reader how to actually do an appropriate simulation, and tells the reader what ...