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The Dip: A Little Book That Teaches You When to Quit (and When to Stick) 116 reviews Seth Godin
Portfolio Hardcover, 2007
Stuck at the Bottom? "Being the Best in the World Is Seriously Underrated"
The Dip is a book dedicated to being the Best. Why settle at being anything else? The book also is very helpful in determining when to quit. Quitting is a part of a success time line. I have been in each of the cycles that Seth describes in his book the Dip, the Cliff, and the Cul-de-Sac.
Seth just has a way of simplifying the process to ...
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Meatball Sundae: Is Your Marketing out of Sync? 44 reviews Seth Godin
Portfolio Hardcover, 2007
New Marketing vs. Old Marketing ( Do not miss it!) Hi Seth,
i have been following your blog like a year and reading your posts almost everyday. I also bought your book " Meatball Sundae" it is a great book everyone who has "gatekeepers"(who does underestimate technology and power of online marketing tools and love their dark caves) in their company should buy, read and apply, give the same examples or similar ones to their executives and you ...
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The Complete Peanuts 1967-1970 Box Set Charles M. Schulz
Fantagraphics Books, 2008
With intros by John Waters and Mo Willems! The Complete Peanuts 1967-1968 is a particularly Snoopy-heavy collection. In addition to seeing the beagle adopt multiple personas, this volume also sees the appearance of what would be Schulz's most controversial major character: Franklin. In Charles Schulz's The Complete Peanuts 1969-1970, Woodstock makes his first appearance, Snoopy is left in the Van Pelt family's care as the Browns vacation... and ...
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Shining City: A Novel 9 reviews Seth Greenland
Bloomsbury USA, 2008
"The Way We Live Now" Most reviewers have justly praised the verbal wit and irony which propel this work forward at breakneck speed. Greenland, whose past credits include screen and playwriting, here produces some of the funniest, allusively rich lines since the heyday of Joseph L. Mankiewicz. Gimlet- eyed but high-spirited, he describes a woman who's let her eating habits get the better of her as a "Cezanne pear." In ...
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Permission Marketing : Turning Strangers Into Friends And Friends Into Customers 132 reviews Seth Godin
Simon & Schuster, 1999
This book changed my career This book changed my career - ever since reading it I've pushed the surf company that I work for to adopt the marketing tactics that are so eloquently laid out in this book. We have just gotten to a level now where we're ready to begin implementing those concepts and a lot of people at work are very excited about the prospect of increasing our sales.
The entire concept of permission marketing ...
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The Big Moo : Stop Trying to Be Perfect and Start Being Remarkable 43 reviews The Group of 33, Seth Godin
Amazon Remainders Account, 2005
Moo-licious The Big Moo feels like a collection of blog posts from several thinkers that have gained Godin's attention, a merit which speaks for itself. I love the idea of forming books around small, cohesive articles based on a theme; I wish there were more of these. This one's theme basically is "think differently and be inspired." It's worthy of going back to whenever you get into a rut. Things that ...
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Mac OS X Leopard Bible 15 reviews Samuel A. Litt, Thomas, Jr. Clancy, ...
Wiley, 2008
The Best Book on Leopard The Mac OS X Leopard Bible is simply the best book available on Mac OS 10.5. Yes, it's better than Pogue's Missing Manual; the Bible is far more comprehensive, with more detailed information, and is therefore more useful in the real world.
As a computer consultant specializing in Macs, I'm a Mac expert, but no one can know everything. I often have to find fast answers to questions that come up ...
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Tribes: We Need You to Lead Us Seth Godin
Portfolio Hardcover, 2008
If you're looking at this page this far ahead of publication, you're probably a member of Seth Godin's tribe. And if so, you already know what this book is about. You know about waiting in line at an Apple store, or the look on a fellow Deadhead's face. You know about the way it feels to go back to the church where you grew up. You know about the real power of a brand. According to Godin, Tribes are groups of people aligned around an ...
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SharePoint 2007 User's Guide: Learning Microsoft's Collaboration and Productivity Platform 15 reviews Seth Bates, Tony Smith
Apress, 2007
Excellent book for various skill-level users. This book is easy to use both as a learning tool and a reference tool. The many examples provided give good background on the context of the desired function, and explicit, step-by-step instructions. The book has lots of "usage" suggestions.
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Purple Cow: Transform Your Business by Being Remarkable 177 reviews Seth Godin
Portfolio Hardcover, 2003
Short, Sweet, and Accessible At the heart of this book is the notion of "Moore's idea diffusion curve". It's just a bell-curve that shows innovators (sneezers), early adopters, early/late majority, and laggards. The central theme of the book is that you need to target the front of that curve by appealing your "remarkable" product to them as a niche, and treat them very specially.
Contrary to the most popular review here ...
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Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas 46 reviews Seth Godin
Portfolio Hardcover, 2006
wow thats a lot of info Not that Seth needs another glowing review...This book is great. Read the introduction and follow the isntructions for how to read the book. Every segment is something worth taking to the copier and distributing to coworkers. Here is an idea: start your own company and experiment with all the cool nuggets in the book, you might fail but it will be fun.
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The Complete Peanuts Box Set, 1963-1966 18 reviews Charles M. Schulz
Fantagraphics Books, 2007
Complete 2-book Set : Identical as the books sold separately only cheaper! The Complete Peanuts is definitely complete! It's a real collectors' item!
Each book contains 2 complete years of Peanuts - the funniest comic strip of all time (IMHO). So this two-book set contains four complete years of Peanuts - all the strips that were published between 1963-1966.
Note that both books included in the boxed set are exactly the same ones that are sold separately. The ...
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The Shangri-La Diet: The No Hunger Eat Anything Weight-Loss Plan 81 reviews Seth Roberts
Perigee Trade, 2007
It works. Really. I've been using the oil for about three weeks and it seems to be working. I eat anything I want but I get full or even feel stuffed on less food. I've lost about 8 pounds with no deprivation which is good because I don't do deprivation.
If you try it, don't tell anyone because they will think you are crazy. Wait until they ask what you are doing to lose weight. Until they see the ...
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Build Your Own Electric Vehicle 28 reviews Seth Leitman, Bob Brant
McGraw-Hill Professional, 2008
Great resource for DIY electric car designers I've read several books on Electric Vehicles and this is, by far, the definitive resource for the DIY Electric Vehicle designer. It provides details and pictures on every topic necessary to design and build an electric vehicle from an existing gas vehicle.
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The Complete Peanuts 1967-1968 12 reviews Charles M. Schulz
Fantagraphics Books, 2008
Keep 'Em Coming It's getting harder and harder to come up with new things to say that will convey how much I enjoy reading these old Peanuts strips. This comes from a period where I am less familiar with the strips themselves, so there are some surprises for me.
In this volume we find the strips that will be the inspiration for the animated special, Snoopy Come Home, in which we find out Snoopy has an owner ...
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World 92 reviews Seth Godin
Portfolio Hardcover, 2005
So THAT'S Why People Pay So Much For Starbuck's! ...It's the "Starbuck's Experience", not the coffee. Seth's written a very engaging book filled with some insightful observations about human behavior and why we buy the things we do. All in all, I found the book:
*An easy read (I finished it in a few hours, and I'm not a super-fast reader)
*VERY relevant to the "branding" aspects of marketing.
*He points out that "their (your customers) ...
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Children's Literature: A Reader's History from Aesop to Harry Potter Seth Lerer
University Of Chicago Press, 2008
Ever since children have learned to read, there has been children’s literature. Its history is inseparable from the history of childhood, as children are indelibly molded by the tales they hear and read—stories they will one day share with their own sons and daughters. Children’s Literature charts the makings of the Western literary imagination from Aesop’s fables to Mother Goose, from Alice's Adventures in ...
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A Suitable Boy: A Novel (Perennial Classics) 201 reviews Vikram Seth
Harper Perennial Modern Classics, 2005
Don't let the size of the book stop you! This is my all time favorite novel! It's character development, humor, richness of the family situations, education about Indian culture - all of it has prompted me to re-read it 3 or 4 times and I can't wait until I forget it a bit so I can read it again!
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Superbad: The Drawings 5 reviews David Goldberg
Newmarket, 2008
Art This is a great gift for a friend who is not too uptight. I got it for my brother. It will definitely make you laugh. My favorite is the parody of Dr Strangelove.
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Singing for the Stars: A Complete Program for Training Your Voice (Book & 2 CD's) 59 reviews Seth Riggs
Alfred Publishing Company, 2008
Something all voice teachers should read! I do agree that it is way too full of testimonials. But regardless, the method is the best out there and the exercises on the cd are great. The philosophy is that there really is no distinction between the chest and head voice. ( and all good voice teachers know that there are even more changes) It's kind of like an automatic car if you think about it (or even a stick once you know how to drive ...
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