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Meatball Sundae: Is Your Marketing out of Sync? 37 reviews
Seth Godin
Portfolio Hardcover, 2007
Want to be ahead of the curve? Read this book!
Bestselling author and marketing Seth Godin has a message for you and your company - adding New Marketing elements to your existing marketing scheme is liking putting whipped cream and a cherry on your meatballs = Yuck! In fact, fourteen trends are relentlessly changing the way you need to do business, and if you choose to ignore the trends, your future looks bleak. This fascinating book tells ...
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Unleashing the Ideavirus 94 reviews
Seth Godin, Malcolm Gladwell
Hyperion, 2001
One of the First "Viral Marketing" Books by One of the Most Preeminent Marketing Minds Around
This book is one of the first "Viral Marketing" books that later spread the hot topics of "Viral Marketing", "Word Of Mouth Marketing" and "Buzzmarketing". Seth Godin was there before many others were and was spreading ideas that others later realized and jumped onto.
Seth was a marketing Genius behind some of the success of Yahoo's early growth and has since gone on to write some of the most ...
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Purple Cow: Transform Your Business by Being Remarkable173 reviews
Seth Godin
Portfolio Hardcover, 2003
Short, Sweet, and Accessible
At the heart of this book is the notion of "Moore's idea diffusion curve". It's just a bell-curve that shows innovators (sneezers), early adopters, early/late majority, and laggards. The central theme of the book is that you need to target the front of that curve by appealing your "remarkable" product to them as a niche, and treat them very specially.
Contrary to the most popular review here ...
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The Big Moo : Stop Trying to Be Perfect and Start Being Remarkable39 reviews
The Group of 33, Seth Godin
Amazon Remainders Account, 2005
All marketers are liars
And this is a marketed book for sure. The book itself is very easy to read, one of the reasons may be that there's not so much in the book itself. Really it's not even a book, more a large booklet, but if you like the kind of "on my desk - random manual for everyday business life" - buy it.
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Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas43 reviews
Seth Godin
Portfolio Hardcover, 2006
Hardcover Blog You'll Enjoy
Evangelizing as the little guy in a country of big companies and Wall Street takes energy. Seth Godin has plenty as he shares clear and entertaining ideas on small business. He provides great facts. He sprinkles in personal experiences. He gives anecdotes to which any marketer can relate.
This book of top Seth Godin blog posts will inspire you to never stop challenging yourself, and your ...
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The Big Red Fez: How To Make Any Web Site Better52 reviews
Seth Godin
Free Press, 2002
A "Keep-It-Simple-Stupid" Approach to Web Usability
Godin does it again. This time, throwing his big red fez into the realm of web usability. He follows the simple formula of showing us page after page of webpage examples. After a bit of this healthy bombardment, we see clearly that so much can be streamlined. For professionals, he makes us aware of the nuisances we create for our users with our clunky, unfocused pages. A good companion to the ...
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The Guerrilla Marketing Handbook (Guerrilla Marketing)16 reviews
Jay Conrad Levinson, Seth Godin
Houghton Mifflin, 1994
Timeless tactics for small businesses
The beauty of this book is that most of the tactics inside it are as relevant and useful today as they were 20 years ago. I first got this book when my professor (a highly succesful multi-millionaire) recommended it to me. He said it was as good as any Marketing degree. Well I have my Marketing degree and would have to agree with him. The best promotional campaign is the one that costs the ...
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Permission Marketing : Turning Strangers Into Friends And Friends Into Customers129 reviews
Seth Godin
Simon & Schuster, 1999
Somewhat dated, but certainly an excellent read
Having been published in 1999, the book itself is a little dated. Despite that, this is a must read for anyone in the marketing business. The notion of permission marketing, especially in the context of the internet, is tremendously powerful.
I think a few reviewers have referenced it, but I think for companies looking to adopt Seth Godin's approach, the highest hurdle is the investment ...
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The Dip: A Little Book That Teaches You When to Quit (and When to Stick)105 reviews
Seth Godin
Portfolio Hardcover, 2007
Good advice for someone starting a career
This guy really knows what he writes. Everybody should plan when to quit as well when to start. Love this book. A must.
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World90 reviews
Seth Godin
Portfolio Hardcover, 2005
Today selling needs concepts not products.
Traditional storytelling has a comeback. Today you need more than a product to sell. Customers are more demanding and want to buy concepts. This book will enhance your marketing skills by 100%.
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Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship8 reviews
Frederick Newell
Bloomberg Press, 2003
What the CUSTOMER Wants is What Really Matters
Two years ago, in the midst of CRM furor, no one would have paid attention to "Why CRM Doesn't Work," however, this summer it has made its entrance with impeccable timing. Newell introduces the idea of customer-managed relationships (CMR) and also shows by example (and spices it up with humor) how often CRM initiatives fail because most companies are still product--- and not customer--- focused. ...
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The Bootstrapper's Bible: Volume 1 8 reviews
Seth Godin
Do You Zoom Inc., 2001
Excellent book
This book is an example of what a business book should be -- plain advice about how to go about starting and running a business. Seth Godin's book is the equivelant of having a very experienced business advisor to assist you. This is not a book about conceptual business ideals, this is a practical guide to managing the important aspects of business - cash flow, revenue, sales, etc.
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UNLEASHING THE IDEAVIRUS
Seth Godin
Hyperion, 2001
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If You're Clueless About the Stock Market and Want to Know More20 reviews
Seth Godin
Kaplan Business, 2001
Good general overview, but beginners need to consider...
First of all I like the way Seth writes. Hes a good writer and an expert on issues regarding the web.
This particular book is fine as a general reference on the stock market, but frankly beginners will need concrete strategies to make it as online stock traders.
The reality is that the stock market doesn't care if you are a beginner or not. It will gladly take your money away if you don't ...
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If You're Clueless About Accounting and Finance and Want to Know More6 reviews
Seth Godin
Kaplan Business, 1998
Very well explained
Before looking for books on a subject I want to learn about, I always find out if Seth wrote anything on the subject. The man writes about everything in a consistently clear, bold and humorous way.
Well he's done it again on this one. No one could explain accounting and finance better! I highly recommend this book, although I'm not - and will never be - a big fan of accounting!
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Free Prize Inside / Purple Cow1 review
Seth Godin
Penguin Audio, 2004
Must read!
If you are in business you need to understand this book. Don't waste time with anything else. Read it now. Or don't at your peril.
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The New Traditional Garden : A Practical Guide to Creating and Restoring Authentic American Gardens for Homes ...4 reviews
Michael Weishan, Seth Godin Productions
Ballantine Books, 1999
An informative and inspiring look at gardening and gardens.
I picked up a copy of The New Traditional Garden and was delighfully surprised. Instead of a typical modern gardening book with the same old options of plants and landscaping styles, Michael Weishan explores gardening within an historical context which gives the reader a new perspective on what a garden could and should be. Being a child of the 50's I had never considered what the gardens of ...
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If You're Clueless about Starting Your Own Business (If You're Clueless)4 reviews
Seth Godin
Kaplan Business, 1997
I was clueless and found a great reference tool in the book
I obtained a copy of 'Clueless' from the library, along with several other books on starting a small business. 'Clueless' was the only book I read from cover to end over the Christmas holiday season. The book is well-structured and filled with ample information from developing a business plan to marketing your business to expanding your growing business. The sidebars provide helpful hints ...
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Free Prize Inside: How to Make a Purple Cow40 reviews
Seth Godin
Portfolio Trade, 2007
An EXCELLENT Investment!
Wow, what a surprising book! I love the physicality of it, but the content is really what one buys books for and this one won't let you down. The author makes it easy to skim-find what content you're looking for through the presentation of print. He also lets you know that you can skip to the back to cheat to the meat of the matter. I like the style of this author's facilitation of material. It ...
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Survival Is Not Enough: Why Smart Companies Abandon Worry and Embrace Change 27 reviews
Seth Godin
Free Press, 2002
Another wheel turner...
Like all of Seth Godin's books, "Survival Is Not Enough" does a great job at helping his readers think outside the box (sounds cliche but its very true!). Much of the advice is practical and can be applied to your own business or job. Any motivational speaker or business author can easily recommend for you to embrace change or innovate or do this or do that. But Seth has a special way to tell a ...
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