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books:

Grassroots Marketing for Authors and Publishers

7 reviews
Shel Horowitz

Infinity Publishing, 2007

This Box of Goodies Beats Pie-in-the-Sky
GRASSROOTS MARKETING FOR AUTHORS AND PUBLISHERS is the 17th book on my publishing shelf. While each of those previous 16 books, including Horowitz's previous "GRASSROOTS" book, had much to offer, they were lacking in practical advice for those of us who are not Captain ManyBucks. This book will not tell you how to write your book, how to edit your book, how to get your ISBN, or how to get your ...

Grassroots Marketing: Getting Noticed in a Noisy World

12 reviews
Shel Horowitz

Chelsea Green, 2000

An Invaluable Resource
"Grassroots Marketing" is an excellent textbook on small business marketing and advertising. It is an enjoyable and useful book. After reading the book, one will really understand that marketing is all about understanding the customer needs and finding solutions that delight the customer. The reader will come to appreciate that marketing is a philosophy of doing business for those organisations ...

Principled Profit: Marketing That Puts People First

14 reviews
Shel Horowitz

Accurate Writing & More, 2003

Feel Good About the Marketing You Do!
This is the sales and marketing book for the folks that don't want to feel sleazy about the whole process. Shel Horowitz shows how to sell more while doing good for the world and feeling good about yourself and your efforts. He gives specific, practical examples of people and organizations that are doing the things he advocates, and talks about ways to adapt the techniques to a variety of ...

The Penny-Pinching Hedonist: How to Live Like Royalty With a Peasant's Pocketbook

3 reviews
Shel Horowitz

Accurate Writing & More, 1995

Great ideas for those who want to live well on less.
So often we think that living frugally means deprivation or going without the fun extras of life. Shel Horowitz dispels that notion right from the start in this fun and helpful book. Horowitz says, "I am not wealthy, but I am very happy. I enjoy lots of concerts and plays, have a great deal of fun and creative time with my family, travel frequently, own a home in a downtown location ...

Marketing Without Megabucks: How to Sell Anything on a Shoestring

2 reviews
Shel A. Horowitz

Fireside, 1993

Great Book
I seldom rate a book with five stars, but I feel this one deserves it. I am a budding entrepreneur who is new to marketing, but after reading Mr. Horowitz's book, I believe I can get the word out about my product, creating "the buzz" that will help make my business successful. "Marketing without Megabucks" instills this confidence by providing copious, detailed examples and methods that, I ...