marketing sometimes powerlines upholstery

books:

Singer Upholstery Basics Plus: Complete Step-by-Step Photo Guide
Steve Cone

Creative Publishing international, 2007

The most comprehensive, user-friendly upholstery book on the market just got better! Over its lifetime, SINGER« Upholstery Basics has sold nearly 150,000 copies. Now, with five new projects and an entirely fresh presentation, SINGER« Upholstery Basics Plus is truly the best book for beginners and seasoned upholstery buffs alike. All the basic upholstery techniques are taught. Projects include all styles of chairs or couches, stools, ...

Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History

6 reviews
Steve Cone

Bloomberg Press, 2008

Want to be a more effective marketer? Read this book...
Powerlines is both a quick study on how to create more effective slogans and taglines - the heart of any successful marketing campaign - and a thoughtful primer on how the right words can deliver the brand promise to today's consumers. The book is filled with real life examples of how well-chosen words can turn an ordinary product into an extradordinary brand. Powerlines is a marketing ...

Steal These Ideas!: Marketing Secrets That Will Make You a Star

14 reviews
Steve Cone

Bloomberg Press, 2005

An excellent quick read!
I once read that you have to do something twenty one times for it to become a habit. After reading STEAL THESE IDEAS! by Steve Cone, I am absolutely certain that I will never, ever, ever use white reverse type for any ad copy. Cone is a champion at getting his point across, over and over and over. That's not to say this book is dull and repetitive. Far from it. Cone presents critical ...