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books:

The Handbook for Focus Group Research - Improve the Effectiveness of Your Focus Group and Your Marketing ...
Thomas L. Greenbaum

Lexington Books, 1993

In 1992, over 100,000 focus groups were conducted in the United States. In an era when business survival depends on finding a market niche and pleasing the customer, focus groups are a vital method of testing new products, services, advertising, and packaging and an indispensable way to elicit attitudes, preferences, habits, and suggestions directly from the customer. Thomas L. Greenbaum has been a leader in focus group research for more than ...

Moderating Focus Groups: A Practical Guide for Group Facilitation
Thomas L. Greenbaum

Sage Publications, Inc, 1999

"Like every other agency research director, I suffer from focus-group anxiety. Pumping M&M?s behind the one-way mirror, I?m monitoring the groups, the moderator and the client simultaneously. It?s tough enough to manage the client?s expectations and responses. Worrying about whether the moderator can effectively manage the content flow and the group dynamic makes the experience life threatening. Watching Tom moderate, I find myself constantly ...

How to use the Internet to generate profits.(Tech cetera: mothly feature on technology): An article from: ...
Thomas L. Greenbaum

Westfair Communications, Inc., 2004

This digital document is an article from Westchester County Business Journal, published by Westfair Communications, Inc. on February 2, 2004. The length of the article is 439 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser. Citation Details Title: How to use the ...

Action steps for small-business slow periods. (View Point).: An article from: Westchester County Business ...
Thomas L. Greenbaum

Westfair Communications, Inc., 2002

This digital document is an article from Westchester County Business Journal, published by Westfair Communications, Inc. on September 30, 2002. The length of the article is 871 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser. Citation Details Title: Action steps ...

What would you do? (banking problems)(Problem Solution): An article from: Bank Marketing
Thomas L. Greenbaum

Bank Marketing Assn., 1995

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on December 1, 1995. The length of the article is 1359 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser. From the supplier: Names for products and services are the key to brand ...

The Handbook for Focus Group Research

2 reviews
Thomas L. Greenbaum

Sage Publications, Inc, 1997

Detailed & comprehensive Focus Group guideline
Most of the Marketing Research text books have only mentioned the Purpose, Process and Management of Focus Group in a superficial manner. It is difficult to get to know the examples of Focus Group. This book can presents information on conducting market research with focus groups, discuss how to select and evaluate moderators and facilities and using the latest technology and innovative ...

The Consultant's Manual: A Complete Guide to Building a Successful Consulting Practice

4 reviews
Thomas L. Greenbaum

Wiley, 1994

No frills...and not the fun part for many!
It doesn't come with a free CD, accompanying website or an appendix of checklists. There's not even a photo of the author. It's not about how to consult (the part you're excited about!), it is, rather, about how to run your consulting business for a living (the part you're not particularly excited about, but is necessary). Based on Greenbaum's Harvard consulting course (which is what attracted ...