article tomorrow prospects consumers

books:

China Tomorrow: Prospects and Perils, 3rd Edition (HBR Article Collection)
Elizabeth Economy, Kenneth Lieberthal, ...

Harvard Business Review, 2007

China is the world's fastest-growing market and Asia's manufacturing center. But its prospects are matched by its perils. Pollution is threatening GDP growth and workforce productivity. Westerners' lack of understanding of Chinese employees' and consumers' needs could cause missteps when Western firms partner with Chinese businesses or sell to Chinese consumers. Cultural differences might block promising business negotiations. Indigenous Chinese ...

Married to the Brand: Why Consumers Bond with Some Brands for Life

5 reviews
William J. McEwen

Gallup Press, 2005

A Great Read For Anyone!
This book is a great read for market researchers and the general population alike. Dr. McEwen has put together a truly compelling "tale" of how certain brands entice followings, and how or why said followings are either maintained and groomed, or discarded. A fascinating cultural study, as well as a meticulous scientific one, this is a great present for anyone who's ever wondered how Disney or ...

China Tomorrow: Prospects and Perils, 2nd Edition (HBR Article Collection)
Kenneth Lieberthal, Geoffrey Lieberthal, ...

Harvard Business Review, 2006

China boasts 1.3 billion potential customers and annually quadrupling per capita income. With hundreds of millions of skilled workers, it's Asia's manufacturing center. And as a new member of the World Trade Organization, China now allows indigenous companies to enter the global business community and permits foreign firms to compete with local enterprises. But China's prospects are matched by its perils. Western executives' lack of ...