borderless publishing impossible enterprises

books:

Capturing the Ricochet Economy
Vijay Mahajan, Yoram (Jerry) Wind

Harvard Business Review, 2006

Immigrants in developed countries who send money to and buy goods for relatives in the developing world are creating a vast new international market.

New Way to Measure Consumers' Judgments
Paul E. Green, Yoram (Jerry) Wind

Harvard Business Review, 1975

A research technique, called conjoint measurement, evaluates consumers' judgments to determine the nature of a product and the available market. This technique is especially useful when choosing between multiattribute products. Studies of various complex product choices illustrate how conjoint measurement indicates customer preference and the number of prospective orders. Conjoint measurement also shows consumers' evaluations of new product ...

Competing in a Flat World: Building Enterprises for a Borderless World

9 reviews
Victor K. Fung, William K. Fung, ...

Wharton School Publishing, 2007

How to Thrive Through a Sustainable Network Amid the Ongoing Pressures of Globalization
Victor and William Fung, group chairman and group managing director respectively of a Hong Kong-based multinational corporation specialized in sourcing, have partnered with Jerry Wind, a Wharton marketing professor and co-author of the illuminating The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business (2005) about strategic inflection points, to ...

Driving Change : How the Best Companies Are Preparing for the 21st Century

3 reviews
Yoram Wind, Jeremy Main, ..., 1998

Research-based book in blizzard organizational change pubs.
This book: describes the drivers of change; examines how the new enterprise views people; analyzes how companies are using new tools in information technology, innovation, speed and quality; and explores how organizations are changing. Chapters end with highlights that prove very helpful to serious readers with limited time. The discussion about organizational drivers of change is based on ...

The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business (Wharton ...
Yoram (Jerry) Wind, Colin Cook

Wharton School Publishing, 2006

Will and Vision; Creating and Dominating New Markets; Convergence Marketing (Executive Book Summaries, Volume ...
Gerald J. Tellis, Peter Meyer, ...

Soundview Executive Book Summaries, 2002

Audio CD of three books: Will and Vision; Creating and Dominating New Markets; Convergence Marketing Summaries of all three books, from a series available from Soundview. Get all three books in one! Help expand your knowledge of business and career opportunities.

Convergence Marketing: Strategies for Reaching the New Hybrid Consumer

1 review
Yoram (Jerry) Wind, Vijay Mahajan

FT Press, 2001

Finally
An "After The Dust Has Settled" realistic and compelling read on exactly how we all use the web, and several terrific examples of how real businesses - pure play web and brick & mortar - connect. The research, examples, and questions as to how to apply this methodology to every business' day-to-day operations is invaluable for anybody seeking to reach the Centaur in all of us.