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Become The Brand of Choice: Make Your Name a Powerful Brand and Earn Millions 25 reviews
Jason Hartman
Hartman Media, 2002
Personal Magnetism
Jason writes out in detail the 50 steps to personal magnetism that explains what attracts others to us, our product we offer, and what we stand for. I have read some of these concepts before, but Jason Hartman's "Become the Brand of Choice" puts all the powerful distinctions (50) together in one place in a simple and easily understood format. I would definitely recommend this book to other ...
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Alpha Dogs: How Your Small Business can become a Leader of the Pack30 reviews
Donna Fenn
Collins, 2005
Be the Lead Dog!
I really like the concept behind ALPHA DOGS: HOW YOUR SMALL BUSINESS CAN BECOME A LEADER OF THE PACK by Donna Fenn. So how is the concept different than any other book? Fenn combines the strategies she is promoting with small business profiles of companies that exemplify those very strategies.
For example, chapter three "Convert Your Employees Into True Believers" profiles the Dorothy Lane ...
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Ashamed of the Gospel: When the Church Becomes Like the World46 reviews
John F. MacArthur
Good News Pub, 1999
MacArthur: Today's Charles Spurgeon
The brilliance of John MacArthur's book, "Ashamed of the Gospel" is that it was written long before Rick Warren and Bill Hybels were household names. MacArthur, like Spurgeon a century ago, is one of our generation's leading apologist for defending the faith and the intregrity of biblical doctrines.
The evangelical church that I knew (until about 1995) was a place where the gospel was upheld ...
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Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force36 reviews
Ben McConnell, Jackie Huba
Kaplan Business, 2007
Finally practical steps
I have found that most books about marketing are about someone's one success in the past and just discuss the barriers they had to break to make their winning strategy work...they tend to be egocentric. I have wanted a book that really lines out the steps to take to create people loyal to a brand. I am not looking for a magic step-by-step I know everything takes time, but this book is doing a ...
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Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort34 reviews
Steven Van Yoder
Bay Tree Publishing, 2003
Practical and useful guide for small business owners who want to make it big in their field
I am a landscaper with a unique niche, a big personality, and a strong point of view, and I can definitely see how becoming the most well-known person in the area, a local gardening celebrity, would provide great dividends to my business. The question is how do I get there, so that when local people think of gardening, they think of me first?
If you are wondering something similar, look no ...
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How to Become an Employer of Choice25 reviews
Roger E. Herman, Joyce L. Gioia
Oak Hill Publishing Company, 2000
A Must-Have
Despite the "employers' market" created after thousands of layoffs since the tragedy of September 11, companies must work harder than ever to become an "employer of choice." Herman and Gioia have developed what is sure to become a standard for how to get and keep your most valuable employees. With case studies from a variety of organizations that include actual accounts of what works--and what ...
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A Sailor of Austria: In Which, Without Really Intending to, Otto Prohaska Becomes Official War Hero No. 27 of ...30 reviews
John Biggins
McBooks Press, 2005
What a Delightful Find!!!
I wish to say "Thank You!" to reviewer Douglas Woods who brought this book to my attention. This is an absolutely delightful story about Austro-Hungarian Naval Officer Ottokar Prohaska who captained submarines for the Hapsburg Empire during the first World War. I really enjoyed this book and found it fascinating in many ways. I've always been interested in the Austro-Hungarian Empire but there is ...
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Baseline Selling: How to Become a Sales Superstar by Using What You Already Know About the Game of Baseball30 reviews
Dave Kurlan
AuthorHouse, 2005
Getting Back on Track
The 1st time I read Dave's book was great but the 2nd time was exceptional. I run a reasonably sized sales team. Earlier this year, we fell pretty far behind early in the quarter. As part of my strategy to stay focused, I re-read Baseline Selling 30 minutes at a time each night. It was as if Dave was sitting next to me helping to get the team back on track. By the time I finished the ...
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When Life Becomes Precious: a Guide for Loved Ones and Friends of Cancer Patients22 reviews
Elise Needell Babcock
Bantam, 1977
This should be for coping with any medical problem
My spouse had heart disease. At the same time, I was looking for a book for a friend with cancer. I found Precious and read it before giving it as a gift. I realized the suggestions applied to my family. I started using the author's ideas immediately and it helped us tremendously. I find myself quoting her often in my volunteer work at church (with patients) and with friends. One friend called ...
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The Easy Way to Stop Smoking: Join the Millions Who Have Become Non-Smokers Using Allen Carr's Easyway Method467 reviews
Allen Carr
Sterling, 2005
Worked when all else failed
I had been a smoker for over 20 years. I had even successfully quit before for up to 2.5 years using "willpower". But for some reason, as I got older, "willpower" no longer worked for me. I tried cold turkey, "weaning off", you name it.
But this book worked. Mr. Carr explains why tapering off never works, why willpower definitely doesn't work and he really helped me to understand why I was ...
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So You Want to be a Dog Trainer (2nd edition)20 reviews
Nicole Wilde
Phantom Publishing, 2006
Excellent Resource for Aspiring Trainers!
This is an excellent source, full of useful advice on the ins and outs of putting together a dog training business. It does not go into training techniques, so you'll definitely need other books on methodology along with this one, which is strictly business. I think she's a bit conservative in her advice, which is probably necessary to publish and avoid liability. However, it can be a little ...
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How to Become a Magnet to Hollywood Success17 reviews
Michele's Musivation International, LLC., 2005
At last! Straight talk about how Hollywood works!
I learned these techniques from Rock last year and have attended his amazing seminars where industry insiders speak frankly about how the BUSINESS of acting operates. I have been in this industry longer than some of the other seminar attendees have been alive, and I have never heard anyone speak these eye-opening truths before. What a gift for any actor! Michele Blood is a beautiful little ...
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Insulin-Dependent Diabetes in Children, Adolescents and Adults - How to become an expert on your own diabetes18 reviews
Ragnar Hanas
Class Publishing, 1998
A God Send
This book has helped us so much.
The doctors don't help you too much so you are left with a million questions and this book has helped so much.
This disease is so overwelming and this book is so helpful in easy to understand words.
Instead of going into a panic when something happens we now just go to the book and it calms us right down.
Thank God this book is here.
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The Expert's Edge: Become the Go-To Authority People Turn to Every Time17 reviews
McGraw-Hill, 2007
Expert status is effective marketing
How would *you* market a new product? The usual approach is to talk about your product - and talk and talk and talk. Brag about it. Tell the world how amazing it is (or how cheap, or how desirable). Common wisdom says that the louder and longer you brag about it the more you will sell.
Ken Lizotte has a very different approach. He points out that people buy particular products or services ...
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When Did Caesar Become a Salad and Jeremiah a Bullfrog?: 100 Clever, Funny, and Insightful Lessons for Life17 reviews
Martin Babb
Howard Books, 2005
Good conversation starter
This is a great book to read together with a non-Christian. No matter the religious beliefs of your friend, he or she will find Babb's writing witty and entertaining. But the nuggets of Christian truth are written in a non-threatening way that can foster conversation on to something deeper.
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Having Nasal Surgery? Don't You Become An Empty Nose Victim!17 reviews
Christopher Martin
Cold Tree Press, 2007
Be informed! This book is so helpful for people considering nasal surgery
I truly wish that this book had been available prior to my nasal surgeries. I did research, but nothing that would have prepared and informed me like Chris Martin's book. It is very detailed and heartfelt. For those who have already rolled the dice and lost with a nasal surgery, this book offers hope, support and many helpful suggestions. ENS is real! Even with a "conservative" surgery, it ...
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Soul Catcher: A Journal to Help You Become Who You Really Are16 reviews
Kathy Eldon, Amy Eldon, ..., 1999
Beautiful Journal
This was a gift for a friend who needed to pause and do some self-reflection. She loved it!
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The Baker's Dozen Cookbook : Become a Better Baker with 135 Foolproof Recipes and Tried-and-True Techniques15 reviews
The Baker's Dozen
William Morrow Cookbooks, 2001
Recipes always come out wonderful!
I was looking for a book that gave me information on how foods react to each other and why. This book does that and more. I particularly enjoy the first section. It calls itself a glossary but should be renamed encyclopedia. Everything from what percentage of chocolate liquor makes bittersweet chocolate bittersweet to what situtations baking soda is prefered over powder and why. The preface ...
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That's My Son: How Moms Can Influence Boys to Become Men of Character20 reviews
Rick Johnson
Revell, 2005
Life changing for me, my husband, & most importantly, my son! 10+
Travelling for Thanksgiving last year, I picked this book up at a huge truck stop in Waco, TX. I literally couldn't put it down, & immediately went to the better dads website to order my husband the fathers book. For the first time, I finally felt more courageous & confident on how to raise a son to become a good man. In a society that no longer encourages raising boys to become men of ...
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A Leader Becomes a Leader: Inspirational Stories of Leadership for a New Generation15 reviews
J. Kevin Sheehan
True Gifts Publishing, 2007
Wonderful Gift
Kevin Sheehan has simplified the great qualities of important leaders and placed them in an entertaining text. A gift which I have passed on to my dearest friends, this book is both inspirational and educational. My highest recommendation.
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