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Favorite Brand Names: Gifts from the Christmas Kitchen 8 reviews
Publications International, 1997
Gourmet Made Easy
My copy of this book is dog-eared, wrinkled and caked with flour, sugar and many other splatterings. If you can follow a recipe (written in an easy to understand manner), you can be the star of any get-together... and not just during Christmas! I have tried almost every recipe in this book and in its' partner book, "Best Loved Holiday Recipes", and every single time my finished product looked ...
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From Bricks to Clicks: 5 Steps to Creating a Durable Online Brand5 reviews
Serge Timacheff, Douglas E. Rand
McGraw-Hill, 2002
Great Brand Book...
This book answers a lot of my questions about how to make branding more of a tangible part of business. It is not so much written about the dot-com failures and successes as it is how the web is integrated with a method that's worked for a long time ... which I think is much more compelling. The international/global elements also added a lot because U.S. companies really need to understand this ...
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Brand Management 101: 101 Lessons from Real-World Marketing7 reviews
Mainak Dhar
Wiley, 2007
A beautiful book about marketing your brand
There are some catchy quotes on division pages of this book that I think the author actually controverts: "Advertising may be described as the science of arresting the human intelligence long enough to get money from it."--Stephen Leacock, and "The future is here. It's just not widely distributed yet."--William Gibson. Mainak Dhar, an award winning marketer with ten years experience at a leading ...
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Beyond Reason: Art and Psychosis Works From the Prinzhorn Collection4 reviews
Laurent Busine, Bettina Brand-Claussen, ...
University of California Press, 1998
Art as a provocative view into the human mind
I first discovered the Prinzhorn Collection in late 1996 when selected paintings and drawings were put on display at the Hayward Gallery in London. The experience was extremely memorable. More than just an art exhibit, "Beyond Reason" represented a provocative view into the inner workings on the human mind. (This is especially meaningful if you accept the argument that an understanding ...
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The Soul of the New Consumer : The Attitudes, Behavior, and Preferences of E-Customers10 reviews
Laurie Windham, Ken Orton
Watson-Guptill Publications, 2000
The Soul of the New Consumer
A must read book for all people in business. The Soul of the New Consumer gives valuable insight into today's consumers and how to capture new opportunities in the e-commerce business. I highly recommend this to all forward thinking companies and individuals.
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Take a Stand for Your Brand: Building a Great Agency Brand from the Inside Out5 reviews
Tim Williams
Copy Workshop, 2005
Reviews from Industry Leaders
As the author, I've received several comments and reviews about "Take a Stand for Your Brand," which are posted below.
TIM WILLIAMS
"The shoemaker story about holes in their shoes applies to ad agencies as well. `Take a Stand for Your Brand' inspires the people who market for a living to market themselves."
JONATHAN BOND, KIRSHENBAUM AND BOND
"Pull up a chair with Tim Williams and some of ...
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BRANDchild: Insights into the Minds of Today's Global Kids: Understanding Their Relationship with Brands6 reviews
Martin Lindstrom, Patricia B. Seybold
Kogan Page, 2003
Great Book!
Martin Lindstrom does a great job letting the reader know that the root of success when communicating with kids is understanding kids, their lives, dreams and hopes. He not only analyzes data from 7 countries, but includes his own experiences with working with kids and with kids related brands. He is able to get his point across without being boring, looking at the subject form different angles. ...
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Marketing Straight to the Heart: From New Product Development to Advertising -- How Smart Companies Use the ...5 reviews
Barry Feig
AMACOM, 1997
Great bok on Developing a product, practical market research
This is a great book on marketing. The author has helped develop many products primarily for the food trade. This book is a major rewrite to his "The New Products Workshop: Hands-On Tools for Developing Winners." Both books are great. If you can't get both, then get this newer one. This book is important because it details Barry Feig's proprietary product development process. As a consultant ...
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United We Brand7 reviews
Mike Moser
Harvard Business School Press, 2003
Clarity, Cohesion, and Impact
Several hundred books on marketing and branding have been published since Ted Levitt's seminal article ""Marketing Myopia" appeared in the Harvard Business Review (September 1, 1975). He later wrote The Marketing Imagination (1986) which remains "must reading" for anyone directly or indirectly involved with marketing. There are several excellent recently published books on brand management and ...
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Brand New : How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell19 reviews
Nancy F. Koehn
Harvard Business School Press, 2001
Brands Old: Inspiration for Brands Yet to Be
As she completed her research and then began to write this book, Nancy Koehn made several important decisions. First, she placed her primary objective in clear focus: to explain "how entrepreneurs earned customers' trust." Next, she limited her attention to only six. Finally, she then examined them within an historical context from the late-18th century until the present time. As Koehn observes, ...
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Brand Rejuvenation: How to Protect, Strengthen & Add Value to Your Brand to Prevent It from Ageing2 reviews
Jean-Marc Lehu
Kogan Page, 2006
BRAND REJUVENATION is filled with practical tips.
BRAND REJUVENATION: HOW TO PROTECT, STRENGTHEN AND ADD VALUE TO YOUR BRAND TO PREVENT IT FROM AGEING considers challenges faced by existing brands, surveying the psychological and facts of brand stagnation and explaining how they can be re-energized to gain new marketplace interest. From how to uncover the early signs of aging to working out a successful recovery strategy, BRAND REJUVENATION is ...
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From Brand Vision to Brand Evaluation, Second Edition: The strategic process of growing and strengthening ...2 reviews
Butterworth-Heinemann, 2006
A Valuable Contribution!
I am the President of Cohesion Inc, and also a part-time course director in the marketing faculty of the Schulich School of Business, York University in Toronto, Canada. Our mission is to build strong brands and businesses through transforming them into high performance marketing systems.
Leslie de Chernatony makes a valuable contribution to marketing and business literature in this excellent ...
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How Old Is Beautiful?2 reviews
Marsha Karzmer
Conari Press, 2007
Join in celebrating life to its fullest at any age
Are you letting your age dictate your happiness and how you feel about yourself? It's time to free yourself from society's definitions and expectation of beauty.
Karzmer creates unique and playful messages using clipping from magazines and newspapers. She has assembled headlines, sidebars and quotes that she's found to create powerful messages. The background pages have a watercolor painting ...
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Quick Fixes from Favorite Brand Name Mixes (Digest Comb-Bound Cookbooks) (Digest Comb-Bound Cookbooks)2 reviews
Publications International, 2003
Love this book
My daughter saw my copy of this recipe book and tried to take my so I found her a copy her and I purchased it for her. She is an experience cook. This recipe book is great for the beginning cook because of the easy to follow directions or for the experience cook because the recipes use items that you usually have on hand in the pantry and need a meal in a hurry.
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Joey Green's Supermarket Spa: Hundreds of Easy Ways to Pamper Yourself with Brand-Name Products from Around ...3 reviews
Joey Green
Fair Winds Press, 2005
girl fun
this book offers lots of practical spa treatments for everyday use, particulary when you male partner wouldn't think of enjoying a treatment at a high-priced spa. as a added benefit, i'm thinking of hosting a girls night out where our activities (other than drinking and talking) are right out of the pages here. it should be great and inexpensive fun.
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Microbranding: Build a Powerful Personal Brand and Beat Your Competition4 reviews
T. Scott Gross
Leading Authorities Press, 2002
A superbly presented & highly recommended business reference
A "microbrand" is a product brand that is related to, or which sits atop the foundation of, a larger national or global product brand name. Micro Branding: Build A Powerful Personal Band & Beat Your Competition by microbrand expert T. Scott Gross is a straightforward, step-by-step, "how to" guide to building a profitable local or personal microbrand brand. How to manage and uphold the good ...
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Searching for Peace: The Road to Transcend2 reviews
Johan Galtung, Carl G. Jacobsen, ...
Pluto Press (UK), 2000
combines theory with practice
"Searching for Peace: the Road to TRANSCEND" is an indispensable guide for "peaceworkers". It combines theory (e.g. "on the psychology of the TRANSCEND Approach") with concrete examples of 40 conflicts from around the world, based on 40 years of practical experience in helping conflict parties find nonviolent solutions. Instead of seeking to bring the conflict parties to the negotiating table ...
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The Essential Brand Book3 reviews
Iain Ellwood
Kogan Page, 2000
An absolute must
Having read many excellent books on 'branding' over the years, this book is a 'must'. Iain Ellwood provides the reader with over 100 business models and techniques for building brand value in four key areas: brand communication; brand definition; brand equity and brand strategy. The book is comprehensive in content and well structured for ease of use - each chapter includes an introduction, ...
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Millennium Myth3 reviews
Sean O'Shea, Meryl Walker
Humanics Trade Group, 1997
An intellegent analysis of why we fear the new millenia
We --as a humanity, a society, a culture-- are living in a time of great uncertainty. Although technology and science are providing us with giant steps, these distinctly human concepts are overshadowed by a universal unknown-- the great sceptor of time. The authors have done a fabulous job of interpreting our unknown fears of the new millenium and given us the history behind this fear. I ...
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Harvard Business Review on Marketing2 reviews
Harvard Business School Press
Harvard Business School Press, 2002
A Collection of the best articles from the HBR magazine.
There are now over 20 books in this Harvard Business Review series. All the books are compilations of the best articles from the Harvard Business Review magazine. This book is one of the best books in the series for the quality, relevance, and usefulness of the articles selected for inclusion. The eight articles selected for this book are 'The Brand Report Card', 'Bringing a Dying Brand Back to ...
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