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Buying Guide 2008 (Consumer Reports Buying Guide) 5 reviews
The Editors of Consumer Reports
Consumer Reports, 2007
Well-organized reference book you can use constantly.
This book is well-organized and you can use it constantly.
It's a handy reference book that you can easily slip in your purse while shopping for things like washers and dryers and so on. It is also a great summary of the magazine reviews.
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Best Baby Products, 9th Ed. (Best Baby Products) 38 reviews
Sandra J. Gordon, Editors of Consumer Reports
Consumer Reports, 2007
A good book. However, a little disappointing...
There is very little information I can give you that hasn't already been covered. Like a previous reviewer I too was more than a little disappointed that this book lacked detailed recommendations on products. What I got instead was more a less a general outline of what to look for and what to look out for. One reviewer has already mentioned that products become quickly outdated and had the book ...
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A Consumers' Republic: The Politics of Mass Consumption in Postwar America8 reviews
Lizabeth Cohen
Vintage, 2003
A remarkable piece of research
Lizabeth Cohen's "A Consumers' Republic" does much to explain how citizenship has been significantly redefined by consumerism in postwar America. The thoroughly readable book is full of insights and should interest all readers of 20th century American history. It will also prompt many to ponder how America might try to heal its frayed society while there is time available to do so. In the ...
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Consumer Behavior (8th Edition) 4 reviews
Michael R. Solomon
Prentice Hall, 2008
Very interesting textbook, one of the best I've seen!
As a marketing major, this consumer behavior textbook has been an asset to my learning so far. Very descriptive with many graphic examples. Uses outside knowledge from today that help the reader to stay alert and interested.
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Consumer Behavior 1 review
Wayne D. Hoyer, Deborah J. MacInnis
South-Western College Pub, 2006
consumer behavior, falling apart book
Well, I'm happy I even received the book. But, it was not in good condition! The thing is all taped together and falling apart.
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From Concept to Consumer: How to Turn Ideas Into Money4 reviews
Phil Baker
FT Press, 2008
A must read for all entrepreneurs.
This book is simply excellent! I finished it in two days which is a new record for me. The author has a wealth of knowledge on the subject matter and shares with reader behind the scene of making great consumer products from concept to reality. The recommendations derived based on his real life experience will help save those who wants to turn their ideas into successful product both time and ...
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Used Car Buying Guide 2008 (Consumer Reports Used Car Buying Guide) 3 reviews
Editors of Consumer Reports
Consumer Reports, 2008
Clearly Communicates Used Car Information
Buying a used car? Read the "Consumer Reports Used Car Buying Guide" first.
Rather than depend on the advice of semi-knowledgeable friends, a mechanic biased toward a car maker and not a specific vehicle, or by looking to see what your neighbor drives, you can depend on this.
I bought my last two cars using earlier guides.
In it, I found lists of "Good Bets," which are cars the ...
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Consumer Behavior: WITH DDB Needham Data Disk: Building Marketing Strategy2 reviews
Delbert I. Hawkins, David L Mothersbaugh, ...
McGraw Hill Higher Education, 2008
Solid Reference Work
This is a fine reference work that is both up-to-date and with lots of case studies. I have used this work in my classes for Consumer Behavior and have found it to be well organized, easy to follow, and professionally challenging. Students come away with a healthy appreciation from the perspective of both the marketer and the consumer. It definitely changes the way they look at consumerism.
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The Consumer's Guide to Effective Environmental Choices: Practical Advice from the Union of Concerned ...28 reviews
Michael Brower, Warren Leon
Three Rivers Press, 1999
EVERYONE should read this book
Impeccably researched, well-referenced, and very convincing. This book will convince the shrewdest skeptics. It focuses on high-impact habits, and doesn't harp on the little tiny details that don't make a big difference. A fantastic book; true to its title!
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The Buying Guide 2009 (Consumer Reports Buying Guide)
Editors of Consumer Reports
Consumer Reports, 2008
Here?s the ideal resource for every consumer faced with questions like: ?Is this the right product for me? Will I get my money?s worth in this product? Which brand is the best for me?? In today?s marketplace, there are so many products that can be bought and so many ways to buy them. Consumers are often faced with too many choices when trying to decide on which products to purchase. The Consumer Reports Buying Guide 2009 is a one-stop ...
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The Consumer Reports Guide to Childproofing & Safety: Tips to Protect your Baby and Child from Injury at Home ...6 reviews
Jamie Schaefer-Wilson
Consumer Reports, 2008
A Must-read for Parents!
Every parent should read this comprehensive, easy-to-read and understand guide to child safety at home, outdoors, and in the car. There is an enormous amount of information so I suggest parents, especially new parents, do a quick read to learn about hazards in familiar surroundings and what parents can do to prevent injury. Then when you are ready to buy a bicycle and helmet carefully re-read ...
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Handbook of Consumer Psychology (Marketing and Consumer Psychology Series)
Routledge, 2008
This new handbook, sponsored by the Society for Consumer Psychology, contains a series of original contributions in which top researchers in each area provide a succinct review of theory and research studies in consumer psychology and marketing, advertising and consumer behavior. Top scholars who have contributed to this handbook outline what they see as the major challenges and future research that is needed in their fields. The handbook is ...
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A Consumer's Dictionary of Food Additives: Descriptions in Plain English of More Than 12,000 Ingredients Both ...18 reviews
Ruth Winter
Three Rivers Press, 2004
I Never Go To The Grocery Store Without This Book
This book has been a lifesaver (literally) for me. After years and years of suffering I was diagnosed with "painless" migraines. They are most often caused by food allergies.
This book helped me track what additives triggered the migraines.
It has also helped me know that many additives also cause serious food cravings. It is definitely helping me with my weight, too.
I would ...
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Following Christ in a Consumer Society: The Spirituality of Cultural Resistance5 reviews
John F. Kavanaugh
Orbis Books, 2006
amazing
This book is for all people. It is a wonderful account for the search that we humans make to "keep up with the Jones"" but never feel fufilled. It explains what is missing and why we are never satisified with tangible wants and desires for a long period of time. Everyone should read this book. Well written and an easy quick read. Worth every minute.
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Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers8 reviews
Gerald Zaltman, Lindsay H. Zaltman
Harvard Business School Press, 2008
Getting managers thinking
Another great book from Zaltman, with more excellent insights into the way people think.
I found it a more straightforward read than the excellent 'How Customers Think'. And it has an even blunter message for managers: "Start paying proper attention to how your customers really make their buying decisions, or miss out!"
As a metaphor elicitation specialist I was wowed by some of the fine ...
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Consumer Behavior (9th Edition)
Leon Schiffman, Leslie Kanuk
Prentice Hall, 2006
With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts. This edition now ...
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Managing a Consumer Lending Business7 reviews
David Lawrence, Arlene Solomon
Solomon Lawrence Partners, 2002
An Excellent Guide for Retail Banking Marketers Entering Lending Business
In market place, there are few books that are easy to understand but comprehensive to cover all respective area of consumer lending business. I have to say, this is one of the few. In the past, I acquired the personal lending knowledge from some credit scoring books with difficult math and serious multi-variable statistics. This title is not only easy even for marketing or sales persons to ...
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Consumers1 review
Eric J Arnould, Linda Price, ...
McGraw Hill Higher Education, 2003
Saved $75!!!
I cannot believe the bargain I got! I saved $75 by buying this book through Amazon that at the school bookstore.
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Praxis II Family and Consumer Sciences (0121) Exam Secrets Study Guide: Praxis II Test Review for the Praxis ...2 reviews
Praxis II Exam Secrets Test Prep Team
Morrison Media LLC, 2008
Praxis II Family and Consumer Sciences (0120) Exam Secrets Study Guide: Praxis II Test Review for the Praxis II: Subject Assessm
This is a great way for the FACS teach to study for the Content test. FACS teachers have a difficult time finding resources for Content study guides. This one is one of the best I have found.
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Consumer Guide to Home Energy Savings, 9th Edition: Save Money, Save the Earth (Consumer Guide to Home Energy ...2 reviews
Jennifer Thorne Amann, Alex Wilson, ...
New Society Publishers, 2007
Simple black-and-white illustrations help to clarify key points in this solid money-saving guide.
Written by Jennifer Thorne Amann (Senior Associate in the Buildings and Equipment Program at the American Council for an Energy-Efficient Economy) Consumer Guide to Home Energy Savings is a handy resource for homeowners, state utility companies, and anyone else interested in saving money and reducing environmental impact. Now in its ninth updated edition, Consumer Guide to Home Energy Savings ...
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