vineyard-driven technology-driven customer-oriented telecommunications

books:

Stay Healthy, Live Longer, Spend Wisely: Making Intelligent Choices in America's Healthcare System

10 reviews
Davis Liu, M.D.

Stetho Publishing, 2007

Practical and action-oriented...
It seems as if navigating America's health care system continues to get more complex with each passing year. Dr. Davis Liu's book, Stay Healthy, Live Longer, Spend Wisely: Making Intelligent Choices in America's Healthcare System, presents a practical guide to how best to steer your way to an excellent relationship with your health care professionals while not going bankrupt in the process. ...

Personalizing your Health Care

1 review
Caprice Leinonen

Aviva Publishing, 2008

MUST READ FOR EVERYONE WHO WANTS TO BE HEALTHY!
We hear all the time about HMO's and PPO's, MRI's, HIPAA and a host of other health care terms, but how many of us really understand what these terms mean and why they matter to us? Caprice Leinonen does, and she's written "Personalizing Your Health Care: Empower Yourself and Get the Treatment You Deserve" to enlighten us on the many details of modern medicine so we can make informed decisions ...

Consumer Driven Health Care

2 reviews
Roger D. Blackwell, Thomas E. Williams, ...

Book Publishing Associates, LLC, 2005

Health care funding: past, present, and future
For anyone who desires information to help design the future equitable funding of the Health Care Delivery System, this is a must read. Pithy view of past, present, and future funding opportunities.

Managing Internet-Driven Change in International Telecommunications

1 review
Robert Frieden

Artech House Publishers, 2001

Unique survey of international trends in convergent communic
This is an up-to-date survey (as of July 2001) of how traditional telecommunications models are evolving because of the influence of the Internet. The author takes an international view, which is important because trends differ from country to country, and there are lessons to be learned about the cultural factors as well as the way markets for services have evolved and taken root. Although the ...

Who Killed Health Care?: America's $2 Trillion Medical Problem - and the Consumer-Driven Cure

27 reviews
Regina Herzlinger

McGraw-Hill, 2007

Tip of the iceberg, see the image
I've been thinking about publishing a book on health intelligence, and borrowed this from a colleague. My contribution will be the image I created while thinking about what the book should look like--the inner square was co-created with another person. This book can be summarized with three words: *corruption* killed health; *transparency* can heal us; and only we, the *patients* (or ...

The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers

2 reviews
George S Day

Free Press, 1999

An easy-to-read book on the value of being market-driven
Too often, executives think that "being market-driven" is just a catch-phrase; this book explains the difference between being market-driven and being technology-, sales-, or finance-driven. It describes why market-driven organizations are more profitable, using clear examples of successful companies. It's a must-read for senior executives.

Connecting With Your Customers (The Results-Driven Manager)

1 review
Harvard Business School Press

Harvard Business School Press, 2006

A book for understanding customer processes!
This is a very good book for re-evaluating your customers, and how do they really act. If you understand customer process, you can reach new customers and also keep them. This is the book for thinking and learning the basics again!

Market-Driven Thinking: Achieving Contextual Intelligence

1 review

Butterworth-Heinemann, 2005

Market Driven Thinking for Executives & Consultants
Whilst this book will be read by many market researchers and academics it maybe the one book that helps customer-focused executives gain competitive advantage through contextual intelligence. Woodside is admirably qualified as a Professor of Marketing at Boston College and Editor of the Journal of Business Research to write on this subject matter. His book like no other helps to focus on ...

Market-Driven Strategy: An Executive Guide to Health Care's Integrated Environment

1 review
Linda MacCracken

Jossey-Bass, 1998

An Excellent Overview
We recommend this book to clients of ours who serve on Boards of health care systems. McCracken provides an excellent overview of what is going on in health care delivery today, using up-to-date examples. The author takes many of the current models of strategic thinking and shows how each model applies or does not apply in a health care environment. She lists the warning signs that something is ...

Customer Power : How to Grow Sales and Profits in a Customer-Driven Marketplace

2 reviews
David C. Swaddling

Wellington Press (OH), 2001

Managers will learn how to incorporate CPV into business
Customer Power: How To Grow Sales And Profits In A Customer-Driven Marketplace focuses on informing corporate managers at all levels of authority about "customer perceived value" (CPV), potential hazards in identifying CPV, and management tools for developing and capitalizing on CPV. Managers will learn how to incorporate CPV into their business strategies, its role in market segmentation, ...

Business Driven Information Systems

1 review
Paige Baltzan, Amy Phillips

McGraw-Hill/Irwin, 2008

Boon to Ritalin industry
You can pretty much judge this one by its cover. It's very shiny and contains a grammatical error right in the title. Nearly half of the book is occupied by graphics and other visual aids. Personally, I felt like I was developing ADD reading this book. I was constantly being diverted away from the text by figures that more often than not added nothing of value. The book is fairly shallow and ...

Simply C++: An Application-Driven Tutorial Approach (Simply)

1 review
Harvey M. Deitel, Paul J. Deitel

Prentice Hall, 2004

Typos, and poorly written, NOT good.
First off, this book should be compared with other application driven approaches. From that stand point, this book is poorly organized, filled with typos, and really doesn't add clarity to the subject, (ie C++). Typos in an application driven approach really cause problems because you are depending on the code that they have written to be instructive in and of itself. In other words, you read ...

Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's ...

6 reviews
Pete Blackshaw

Tantor Media, 2008

Actually, more than 3000
Once again, Pete's insight into the inner workings of social media and why it matters to marketers comes to the fore. Building on Fred Reichheld's work at Bain and the development the Net Promoter Score, Pete picks up on the pivotal difference in motivation between a satisfied customer--"I got what was promised, and if *you ask me* I'll affirm it"--versus the dramatically different motivation of ...

New Media/Same Message: Marketing to the Imagination in a Technology-Driven World

8 reviews
Paul Postma

McGraw-Hill Companies, 1998

practical grasp of marketing
The New Marketing Era is oozing with unargueable connections between basic human nature, new technology and how they are connected in what is a new world of marketing. Many people seem to have missed the human connection in the drive towards integrating new technologies such as the internet, commercial on-line services, email and multimedia CD-Roms. Paul Postma helps us to keep our feet on ...

Abacela's vineyard-driven marketing.(Abacela Vineyards): An article from: Wines & Vines
Cole Danehower

Thomson Gale, 2006

This digital document is an article from Wines & Vines, published by Thomson Gale on May 1, 2006. The length of the article is 1948 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser. Citation Details Title: Abacela's vineyard-driven marketing.(Abacela Vineyards) ...

Applied ADO.NET: Building Data-Driven Solutions

Apress, 2003

Consumer-Driven Health Care: Implications for Providers, Payers, and Policy-Makers

4 reviews
Regina E. Herzlinger

Jossey-Bass, 2004

Thoughtful Contribution
In Consumer-Driven Health Care, Regina E. Herzlinger, a leading health care thought leader and a professor at the Harvard Business School, provides a thought-provoking look inside a new, powerful force slowly transforming America's dysfunctional health care industry. Consumer-Driven Health Care builds on her popular 1997 book Market-Driven Health Care: Who Wins, Who Loses in the Transformation of ...

Market-Driven Management: Using The New Marketing Concept to Create a Customer-Oriented Company

1 review
Frederick E., Jr. Wester

John Wiley & Sons, 1994

The history of Marketing and recent developments.
Webster gives a lot of detail of the history of Marketing in this book. It includes all the recent develpments in Marketing and how it has affected the customer. For those interested in how Marketing focuses on the customer, this is a great way to understand the marketing of a particular product. That said, this fact packed book is about as dry as can be. If you read this book, you will see ...

The Customer-Driven Company: Moving from Talk to Action

5 reviews
Richard C. Whiteley

Perseus Books, 1991

A readable book on how to become a customer-driven company.
The last quote in this book says it best, so let's start with that. According to retailing legend Stanley Marcus of Neiman-Marcus: "There are only two things of importance. One is the customer, and the other is the product. If you take care of customers, they come back. If you take care of your product, it doesn't come back. It's just that simple. And it's just that difficult." Richard C. ...

Applied ADO.NET: Building Data-Driven Solutions

18 reviews
Mahesh Chand, David Talbot

Apress, 2003

Must have
This book has been my best guru in learning the ins and outs of database programming and ADO.NET. Authors give you an in depth understanding of ADO.NET, interfaces, internal classes and namespaces. The do a thorough discussion of every area of ADO.NET. Book is upto date, written using .NET version 1.1 and covers every available data provider including SQL Server, OLEDB, ORACLE, MYSQL, XML, ODBC ...

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