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Made to Stick (Chapter 5: Emotional): Why Some Ideas Survive and Others Die

Random House, 2008

Learn the secrets to unlimited wealth and eternal life! (Not really, but we piqued your interest, didn?t we?) Don?t just convince people to think about your idea, get them to feel it too. Create empathy. Examples include the Mother Teresa principle (if I look at the one, I will act), beating smoking with the Truth, and schlocky but masterful mail-order ads.
  
  











  



  
The Contagion3 reviews
Dan L. Watt

Krisdan Books, 2000

I loved "The Contagion"!
I met Dan Watt in May of this year on a plane from Charlotte, NC to New Bern, NC. He told me about "The Contagion" and I thought, "what the heck", I'll go out and buy it and see what it's all about. I have to admit, I did not expect it to be that interesting, even after reading the back cover. But, once I started reading, I couldn't put it down! It is well written, with a fascinating and ...
  
  











  



  
Made to Stick (Chapter 1: Simple): Why Some Ideas Survive and Others Die

Random House, 2008

Learn how to present your idea precisely and with meaning. Simple = core + compact. Topics include the low-fare airline, burying the lead, the inverted pyramid, using high concepts, and generative analogies.
  
  











  



  
Made to Stick (Chapter 2: Unexpected): Why Some Ideas Survive and Others Die224 reviews

Random House, 2008

A must-read for anyone involved in communication/presentation
This book is recommended reading for everyone who delivers presentations: it analyzes why certain stories "stick" in people's mind, and why others disappear, almost independent of the content: it's they way that they are told that matters. - Keep them simple without creating silly sound bites - Add unexpected twists to keep people interested - Be specific and avoid fluffy hollow statements ...
  
  











  



  
Missile Contagion: Cruise Missile Proliferation and the Threat to International Security1 review
Dennis M. Gormley

Praeger Security International Academic Cloth, 2008

Unique Treatment of the "Lesser Included Case"
Dennis Gormley's "Missile Contagion," which draws on the author's extensive experience of working "the cruise missile issue," provides unique insights into technical dimensions and strategic implications of cruise missile proliferation. The book's detailed examination of regional signs of cruise missile "contagion" - as more and more countries increase efforts to procure, factor into doctrines, ...
  
  











  



  
Emotional Contagion (Studies in Emotion and Social Interaction)1 review
Elaine Hatfield, John T. Cacioppo, ...

Cambridge University Press, 1993

Brilliant Explanation of How Ideas and Emotions Spread
While reading Malcolm Bradwell's best-selling "The Tipping Point," Bradwell referred to "Emotional Contagion" as "brilliant." So I went to the source and found it just that. It offers rigorous explanations for how ideas and emotions spread, relying on fascinating experimental data from psychology and molecular biology. And the book is never dry or boring; it includes interesting historical ...
  
  











  



  
Infectious Rhythm: Metaphors of Contagion and the Spread of African Culture1 review
Barbara Browning

Routledge, 1998

INCREDIBLE
Barbara Browning is the best. Read this book
  
  











  



  
Speculative Contagion: An Antidote for Speculative Epidemics2 reviews
Frank, K. Martin

AuthorHouse, 2005

Dispatches from the front line of investing
Every so often someone will ask me which I consider the best investments books. This is not an easy question to answer, firstly there is an enormous amount written on finance every year (much of it pure junk, of course), and secondly if you miss off someone's personal favorite they take it as a personal affront. So it was with some trepidation that I put together my ideal investors reading list. ...
  
  











  



  
Made to Stick (Chapter 4: Credible): Why Some Ideas Survive and Others Die

Random House, 2008

In a presidential campaign, a candidate asks: ?Are you better off today than you were four years ago?? Sticky ideas must carry their own credentials. Offer people the chance to test your ideas themselves?a ?try before you buy? philosophy. People want to believe your ideas, so give them a reason to. Examples include the Nobel-winning scientist no one believed, flesh-eating bananas, and the human-scale principle.
  
  











  



  
Made to Stick (Chapter 3: Concrete): Why Some Ideas Survive and Others Die

Random House, 2008

Naturally sticky ideas are full of indelible images?ice-filled bathtubs, apples with razors?because our brains are wired to remember concrete data. Learn how to describe your ideas within a context that will appeal to the senses. Examples include teaching subtraction with less abstraction, the Velcro Theory of memory, and Hamburger Helper.
  
  











  



  
The Tipping Point938 reviews

Little, Brown and Company, 2006

The World We can not See
If you are a sociologists probably you would not think that this is an interesting book, but if you don't have a specific education in social sciences, you may learn a lot. The book depends on many famous articles which may be familiar to scientists but the way the author presents them is very sensible for the unspecified reader. As in many books some ideas are unnecessarily repeated, but it ...
  
  











  



  
Made to Stick (Epilogue): Why Some Ideas Survive and Others Die

Random House, 2008

Brains and talent alone don't make ideas stick. Here's what does. Our five-step communication framework: Pay attention, understand, believe, care, and act. Plus, learn how to trouble-shoot your ideas. Remember, with the right insight and the right message, any one of us can make an idea stick.
  
  











  



  
The Spontaneous Healing of Belief: Shattering the Paradigm of False Limits37 reviews
Gregg Braden

Hay House, 2008

Putting our best foot forward
The hard-nosed skeptic will caricature Gregg Braden's "The Spontaneous Healing of Belief" as just another "New Age" book written about how we create our own world by merely believing. I want to defend Braden's book from such criticism, and I invite skeptical readers to study this interesting book with an open mind. It is not that belief provides the easy route to New Age enlightenment, it is that ...
  
  











  



  
Contagion1 review
Patrick M. Garry

Inkwater Press, 2007

Great short read!
What a wonderful story with good character development and drama. You'll be surprised how it ends.
  
  











  



  
Contagion2 reviews
Jason Gehlert

StoneGarden.net Publishing, 2007

Pulse Pounding Thriller
Horror Fiction Review Spring 2008 Issue CONTAGION by Jason Gehlert (2007 StoneGarden.net Publishing / 213 pp. / tp) A nasty virus breaks out in Natas, Africa. An American doctor (Quentin Forsythe) goes to the isolated colony in an attempt to find a cure. After he's shot (non-fatally) by a local rebel dictator (and goes missing), doctors Judas Sturgis and Katy Madison also show up from the ...
  
  











  



  
Contagion66 reviews
Robin Cook

Putnam Adult, 1995

Some HMOs are just Murder?
Manhatten General Hospital seems to be a dangerous place to be hospitalized in. During a ninety-six hour period nine people have succumbed to not one, not two but three extremely rare diseases, especially for New York City. Jack Stapleton is the New York city Medical Examiner who discovered these occurrences in the course of performing autopsies upon the victims and while no one has questioned ...
  
  











  



  
The Simplest Path to Personal and Planetary Awakening Step One:: FREE YOUR MIND6 reviews
Vincent Jr. Casspriano

LULU, 2007

A Unique and Inspiring Wake-up Call
This is one of the most clear-headed books I've read in years on the subject of real, nitty gritty, get your hands dirty spiritual development (as opposed to the fru fru New Age variety). So much of what passes for "spirituality" in our time amounts to some author, celebrity, priest, philosopher or self-appointed guru telling us what to "believe," sight unseen, if we want to reach heaven, attain ...
  
  











  



  
Contagion and Other Stories1 review
Brian Evenson

Wordcraft of Oregon, 2000

A Door Into the Dark, and Words About Words
I've read just about everything that Brian Evenson has published, and this recent collection was especially encouraging, as it contains some of his most adventurous and aggressive fiction to date (including the O. Henry Award pieces, "Two Brothers" and "The Polygamy of Language"). Some of the stories don't catch hold as well as others, but overall, in bleak tones and economic prose, Evenson lays ...
  
  











  



  
Contagion: Perspectives from Pre-Modern Societies1 review

Ashgate Publishing, 2000

Cover notes
Contagion -- even today the word conjures up fear of disease and plague and has the power to terrify. The nine essays gathered here examine what pre-modern societies thought about the spread of disease and how it could be controlled: To what extent were these concepts familiar to modern epidemiology present? What does the pre-modern terminology tell us about the conceptions of those times? ...
  
  











  



  
Long/Short Market Dynamics: Trading Strategies for Today's Markets (Wiley Trading)4 reviews
Clive M. Corcoran

Wiley, 2007

A pretty decent book on the latest innovations in trading
I'm not very sure I agree with the other reviewer's assessment of the book. Luckily for me, I read the book before coming across the review and corresponding rating on Amazon. This book provides a very decent overview of the latest thinking about market dynamics. Trading systems being what they are, mechanical representations of underlying market mechanisms, it really helps if the (would-be) ...
  
  











  







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