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books:

The Online Copywriter's Handbook : Everything You Need to Know to Write Electronic Copy That Sells

17 reviews
Robert W. Bly

McGraw-Hill, 2003

Bly has great experience and helpful hints
Learning to write content for an effective website is crucial for any business or organization. Not only does Bly recommend good writing practices, he also describes the best way to design and market your website. This book is a credible source and a helpful resource for anyone pursuing web content development. I especially thought that the tips in the first half of the book regarding web ...

The Copywriter's Bible (Mastercraft Series)

7 reviews
Alastair Crompton

RotoVision, 2000

Instant Payback from Expert Advice
With "how to" books, I have a relevancy quiz: Does the book quickly tell me something new worth knowing, as I flip through its pages? This book did. So I bought it and put it aside without a second look. Recently I was struggling with a major ad campaign. I pulled this book off the shelf and began reading the plain, direct, revealing advice that each of these hugely talented and amazingly humble ...

Copywriter: A Life of Making Ads and Other Mistakes

2 reviews
Ray Welch

Hot House Press, 2002

Love advertising as art? Okay, how about as humor?
For close to 20 years, ending in the late 1980s, Ray Welch dominated New England advertising awards. He was the Woody Allen of the industry, writing self-deprecating (but hilarious and strategically spot-on) ads, and later becoming one of the area's most effective voice-over announcers. He was also one of the most well-liked personalities in the community -- I should know, I was there -- and a ...

Gabay's Copywriters' Compendium- revised edition in paperback, Second Edition: The Definitive Professional ...

3 reviews
Jonathan Gabay

Butterworth-Heinemann, 2006

A good reference book for advertising writers
This is not a how-to book to read from cover to cover. It is a reference book for writing slogans, headlines, or news releases. It contains lists of idioms, cliches, metaphors, similes, euphemisms, rhyming words, famous quotations, and notable events in world history. It also includes lists of different types of slogans and the basics of writing brochures, ads, and news releases. If you ...

Start Your Own Freelance Writing Business and More: Copywriter, Proofreader, Copyeditor, Journalist

1 review
Entrepreneur Press

Entrepreneur Press, 2008

A waste of time and money
This book is beyond basic; it doesn't even work as a 'For Dummies' title. There was no useful information about setting up a business or finding clients. Plus, the spelling and grammar were inconsistent throughout -- ironic for a book on becoming a freelance writer, proofreader, copyeditor, etc. I returned this book and look forward to getting my money back!

The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells

55 reviews
Robert W. Bly

Holt Paperbacks, 2006

The Copywriters Handbook
This great book opens up with how to formulate your letters and write copy ad. Mr. Bly explains it like if you were a child so you can and will understand it. So many great resources that you can use right away. I would like to encourge any copywriter or anyone in the field of marketing a must have in your library. Plus he works with the man Fred Gleeck the truth on Info Products. Have a great ...

How To Become a Copywriter
Quick Easy Guides

Quick Easy Guides, 2008

There are many different types of copywriters and many different types of copy to be written. There are copywriters who specialize in very specific forms of copywriting, such as... Written by experts in the field, Quick Easy Guides share little-known trade secrets and helpful hints to get you moving in the right direction. Quick Easy Guides gives you books you can judge by the cover. Our books are short, sweet and cheap. You can see for ...

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from ...

29 reviews
Joseph Sugarman

Wiley, 2006

Sugarman is King of Copy
I went to the Wharton School of the University of Pennsylvania and I studied under the best. Joseph Sugarman's 338-page book will teach you much more about effective marketing than any class at Business School. Sugarman's book is a must read for anyone who wants to make money with his words. Andrew Nissenbaum

The Complete Idiot's Guide to Copywriter's Words and Phrases (The Complete Idiot's Guide)

1 review
Kathy Kleidermacher

Alpha, 2005

Find new words to break out of old ways of description!
How can writers and copywriters find new words and phrases to break out of old ways of describing? COPYWRITER'S WORDS AND PHRASES is the answer: it's a reference offerings thousands of words and phrases arranged under over 200 keywords, and coverings synonyms, phrases, expressions, metaphors and more. Related words and phrases, connections and expressions and more provide an easy method of ...

Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from ...

47 reviews
Joseph Sugarman

Delstar Pub, 1998

Adweek Copywriting Handbook is the updated version of Advertising Secrets Book
I ordered Advertising Secrets from our state library system because it is out of print and I didn't want to spend the high prices from the resellers. When I received it, I realized it is an exact copy of The Adweek Copywriting Handbook by Joseph Sugarman which IS in print and is sold for about $39 here at Amazon. The "Adweek" version is word for word the same except for a slight mention of the ...

Is the number "7" magic when setting prices? Seven copywriters weigh in. (Promotion).: An article from: The ...

Bradinal Communications, 2002

This digital document is an article from The Newsletter on Newsletters, published by Bradinal Communications on December 31, 2002. The length of the article is 1177 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser. Citation Details Title: Is the number "7" magic ...

ClipWords offers copywriters tens of thousands of words and phrases to prime the creative pump.: An article ...
Paul Swift

Thomson Gale, 2006

This digital document is an article from The Newsletter on Newsletters, published by Thomson Gale on September 8, 2006. The length of the article is 663 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser. Citation Details Title: ClipWords offers copywriters tens of ...

SIDEBAR: IVAN LEVISON: TIPS FOR COPYWRITERS.: An article from: Soft-Letter

Soft-letter, 2000

This digital document is an article from Soft-Letter, published by Soft-letter on November 15, 2000. The length of the article is 5777 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser. Citation Details Title: SIDEBAR: IVAN LEVISON: TIPS FOR COPYWRITERS. ...

Power Publicity For Copywriters
Paul Hartunian

Clifford Publishing, 2008

In just 60 pages you will find dozens of specific ways to get publicity for your copywriting services. Included in this manual are word-for-word press releases you can copy and use in your own publicity campaigns. You'll also find headlines & opening paragraphs for press releases, story ideas as well as a full year calendar with story ideas for every month of the year. All information in this manual is specifically written for copywriters ...

60-Second Copywriter

2 reviews
Jeffrey Hedquist

Hedquist Productions, Inc., 2004

PR Pro Applauds 60-Second Copywriter
This CD is a godsend. As the owner of a high-volume PR business, I spend hours every day cranking out back-to-back media pitches, press releases and memos that MUST grab editors and producers within the first few words. Jeffrey Hedquist's brilliant tips have helped me and my staff to stay on target and hit the bull's eye again and again. Anyone involved in writing, pitching and communications ...

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